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September 28, 2023

Dialing in Developer Audience Personas: Segments and Specifics

Discover the importance of audience personas in content marketing. Learn how to segment your audience based on roles, challenges, and objectives. Explore examples of developer audience...
September 26, 2023

The Art of Whitepaper Design: Harmonizing Form and Function

Learn how to create impactful whitepapers that guide readers through complex tech topics, provide problem-solving strategies, and inform critical decisions. Discover the importance of strategy, outlining,...
September 21, 2023

How Content Turns Developers into Brand Ambassadors

Discover how to nurture strong relationships between developers and your product through high-quality, engaging content. Explore the developer's journey from user to advocate and learn how...
September 7, 2023

Understanding Developer Audience Personas

This post emphasizes the importance of audience personas in content marketing, particularly when targeting developers, and discusses the three primary personas: buyer, user, and negative, along...
September 5, 2023

Top 5 AI Tools that Level Up Your Content Marketing

This article discusses how content marketing benefits from the combination of creativity and strategy, with the help of AI-powered writing tools that automate research, keyword targeting,...
March 17, 2023

Will ChatGPT Take Over Content Creation? A Case Study

It’s important to understand what ChatGPT is — and, more importantly, what it isn’t — to answer whether the role of content writer will disappear....
August 10, 2022

Can AI writing be used to create technical content?

If you're marketing software products to developers or technical audiences and are itching to build developer awareness and adoption for your product, let’s explore how developer...
July 27, 2022

Best Examples of Developer-Focused SaaS Companies

Learn why being developer-focused is important and learn from five successful SaaS companies to find out how they are keeping their developers happy. ...
June 24, 2022

5 Reasons Your Technical Content Isn’t Engaging Developers

Let’s be honest, no one wants to read boring content. Here are 5 reasons why your technical content might be falling short when it comes to...
April 25, 2022

Building Developer Community

Educational content is one of the most effective tools in building a developer community in the long term. In this article, we'll review how technical content...
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