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November 23, 2023

5 Common Mistakes with Technical Content that Cost You Money

Crafting technical content that resonates with diverse audiences requires avoiding common pitfalls like lack of practical examples, failure to engage, over-promotion, lack of updates, and ignoring...
November 9, 2023

The Cost of Not Prioritizing Content

Discover the consequences of neglecting a content strategy in tech: reduced trust, higher costs, and lost market share to more effective competitors....
November 7, 2023

Why Technical Content Marketing Can’t Be a One-Person Show

Discover the challenges faced by one-person technical content creators in the tech industry and why it's unsustainable in the long run. Learn how collaboration with specialists...
October 5, 2023

Takeaways from DMA 2023: Blogs, Budgets, and Beyond

The ContentLab team shares key insights from the 2023 Developer Marketing Alliance (DMA) Summit in San Francisco, highlighting shifts in budget attitudes, the importance of audience...
October 3, 2023

Focusing Your Content Strategy: Balancing Product Emphasis

Discover the art of striking the perfect balance between product-focused content and industry expertise in your content strategy. Learn how to engage and convert your audience...
September 28, 2023

Dialing in Developer Audience Personas: Segments and Specifics

Discover the importance of audience personas in content marketing. Learn how to segment your audience based on roles, challenges, and objectives. Explore examples of developer audience...
September 26, 2023

The Art of Whitepaper Design: Harmonizing Form and Function

Learn how to create impactful whitepapers that guide readers through complex tech topics, provide problem-solving strategies, and inform critical decisions. Discover the importance of strategy, outlining,...
September 21, 2023

How Content Turns Developers into Brand Ambassadors

Discover how to nurture strong relationships between developers and your product through high-quality, engaging content. Explore the developer's journey from user to advocate and learn how...
September 7, 2023

Understanding Developer Audience Personas

This post emphasizes the importance of audience personas in content marketing, particularly when targeting developers, and discusses the three primary personas: buyer, user, and negative, along...
September 5, 2023

Top 5 AI Tools that Level Up Your Content Marketing

This article discusses how content marketing benefits from the combination of creativity and strategy, with the help of AI-powered writing tools that automate research, keyword targeting,...
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