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A Case Study:

Will ChatGPT Take Over Content Creation?

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This is the big existential question:

Will content creators lose their jobs to ChatGPT?
This Case Study was written by Chris Maunder, the Co-founder of the content marketing agency, ContentLab. Chris is also a writer, developer, content marketer, and business owner, and he’s constantly considering where ChatGPT fits into the future of written content. 

In this Case Study, we explore what ChatGPT is, and more importantly, what it isn’t, to understand the effect that ChatGPT may have on content creation. An important point in a discussion about Content Marketing is that the actual act of writing content is only one piece in a much, much bigger process of Content Marketing. Download the case study now to understand how ChatGPT changed the conversation around content creation.  
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