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September 28, 2023

Dialing in Developer Audience Personas: Segments and Specifics

Discover the importance of audience personas in content marketing. Learn how to segment your audience based on roles, challenges, and objectives. Explore examples of developer audience...
September 26, 2023

The Art of Whitepaper Design: Harmonizing Form and Function

Learn how to create impactful whitepapers that guide readers through complex tech topics, provide problem-solving strategies, and inform critical decisions. Discover the importance of strategy, outlining,...
September 19, 2023

The Anatomy of a Captivating Technical Case Study

Learn how to create a powerful technical case study to demonstrate your product's value. Explore key components like problem presentation, solution showcase, implementation details, result quantification,...
September 14, 2023

Getting Your Developer Content into the Spotlight

Navigating the complex landscape of developer content promotion, from organic outreach on platforms like StackOverflow and GitHub to leveraging social media, SEO, paid campaigns, developer events,...
September 5, 2023

Top 5 AI Tools that Level Up Your Content Marketing

This article discusses how content marketing benefits from the combination of creativity and strategy, with the help of AI-powered writing tools that automate research, keyword targeting,...
August 31, 2023

Amplifying Product-Led Growth with Developer Content

The rise of Product-Led Growth (PLG) has transformed B2B software sales, focusing on seamless product experiences, leading to organic growth through user satisfaction and strategic content...
August 30, 2023

Content Calendars for Tech: Balancing Trends with Evergreen Insights

Master the art of blending timely tech trends with timeless evergreen insights in your content calendars to captivate your audience and establish lasting impact....
March 17, 2023

Will ChatGPT Take Over Content Creation? A Case Study

It’s important to understand what ChatGPT is — and, more importantly, what it isn’t — to answer whether the role of content writer will disappear....
January 5, 2023

Developer Relations and Content — One Size Doesn’t Fit All

There’s perhaps nothing more important than providing quality content when it comes to establishing and maintaining a trusting relationship with your developers. Read on for the...
October 25, 2022

Countering The Curse of Knowledge in Technical Content

Avoiding the Curse of Knowledge in Your Technical Content  Sharing knowledge is easy. We can all write blogs, publish documentation, record podcasts, make videos, and create...
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