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September 7, 2023

Understanding Developer Audience Personas

This post emphasizes the importance of audience personas in content marketing, particularly when targeting developers, and discusses the three primary personas: buyer, user, and negative, along...
September 5, 2023

Top 5 AI Tools that Level Up Your Content Marketing

This article discusses how content marketing benefits from the combination of creativity and strategy, with the help of AI-powered writing tools that automate research, keyword targeting,...
August 31, 2023

Amplifying Product-Led Growth with Developer Content

The rise of Product-Led Growth (PLG) has transformed B2B software sales, focusing on seamless product experiences, leading to organic growth through user satisfaction and strategic content...
August 30, 2023

Content Calendars for Tech: Balancing Trends with Evergreen Insights

Master the art of blending timely tech trends with timeless evergreen insights in your content calendars to captivate your audience and establish lasting impact....
August 24, 2023

Funnel Fluency: Crafting Developer Content That Converts at Every Stage

In this post, we learn how to write for each stage of the marketing funnel and establish well-crafted content that converts readers into customers....
August 17, 2023

Crafting a Developer-Centric Content Strategy: Blueprints for Success

Creating developer-focused content isn’t just about speaking their language — it’s about understanding their world, challenges, aspirations, and ways of thinking. It’s about stepping into their...
March 17, 2023

Will ChatGPT Take Over Content Creation? A Case Study

It’s important to understand what ChatGPT is — and, more importantly, what it isn’t — to answer whether the role of content writer will disappear....
January 5, 2023

Developer Relations and Content — One Size Doesn’t Fit All

There’s perhaps nothing more important than providing quality content when it comes to establishing and maintaining a trusting relationship with your developers. Read on for the...
October 25, 2022

Countering The Curse of Knowledge in Technical Content

Avoiding the Curse of Knowledge in Your Technical Content  Sharing knowledge is easy. We can all write blogs, publish documentation, record podcasts, make videos, and create...
August 10, 2022

Can AI writing be used to create technical content?

If you're marketing software products to developers or technical audiences and are itching to build developer awareness and adoption for your product, let’s explore how developer...
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