The ContentLab team shares key insights from the 2023 Developer Marketing Alliance (DMA) Summit in San Francisco, highlighting shifts in budget attitudes, the importance of audience clarity, and strategies for crafting technical content that resonates with developers.
Discover the art of striking the perfect balance between product-focused content and industry expertise in your content strategy. Learn how to engage and convert your audience while building brand credibility and authority. Find the ideal blend for success.
Discover the importance of audience personas in content marketing. Learn how to segment your audience based on roles, challenges, and objectives. Explore examples of developer audience personas and see how persona-driven content strategies can foster deeper connections and engagement.
Learn how to create impactful whitepapers that guide readers through complex tech topics, provide problem-solving strategies, and inform critical decisions. Discover the importance of strategy, outlining, content creation, and design in crafting authoritative and engaging whitepapers for your target audience.
Discover how to nurture strong relationships between developers and your product through high-quality, engaging content. Explore the developer’s journey from user to advocate and learn how to cultivate loyalty, leverage open-source contributions, and harness the multiplier effect for the success of your product.
Learn how to create a powerful technical case study to demonstrate your product’s value. Explore key components like problem presentation, solution showcase, implementation details, result quantification, and the role of testimonials and visuals. Discover effective strategies for distribution and promotion.
Navigating the complex landscape of developer content promotion, from organic outreach on platforms like StackOverflow and GitHub to leveraging social media, SEO, paid campaigns, developer events, and collaborating with industry thought leaders.
This text discusses the challenges of scaling content for developer audiences and how AI tools, careful planning, outlines, generative AI, fact-checking, and external partners can help maintain quality while increasing content quantity.
This post emphasizes the importance of audience personas in content marketing, particularly when targeting developers, and discusses the three primary personas: buyer, user, and negative, along with the need for continuous updating of personas to stay relevant in the rapidly evolving tech landscape.
This article discusses how content marketing benefits from the combination of creativity and strategy, with the help of AI-powered writing tools that automate research, keyword targeting, and content generation to enhance content quality and efficiency.
The rise of Product-Led Growth (PLG) has transformed B2B software sales, focusing on seamless product experiences, leading to organic growth through user satisfaction and strategic content integration.
Master the art of blending timely tech trends with timeless evergreen insights in your content calendars to captivate your audience and establish lasting impact.
In this article, we look at five of the most pressing questions every content marketer is asking about AI.
In this post, we learn how to write for each stage of the marketing funnel and establish well-crafted content that converts readers into customers.
Creating developer-focused content isn’t just about speaking their language — it’s about understanding their world, challenges, aspirations, and ways of thinking. It’s about stepping into their shoes and viewing your content through their eyes.