Welcome to ContentLab! We are a technical marketing agency where content strategists, subject matter experts (SMEs), developers, world-class editors, and business professionals unite to produce quality technical content for some of the biggest industry names.
Our approach is all about matching the right technical expertise to your content needs. Through a carefully developed selection system, we ensure that your content is always in the right hands.
We work with an exclusive pool of seasoned writers and developers to meet each client’s unique requirements. Every ContentLab writer and SME is more than a name on our roster. They’re a valued asset, chosen and ranked based on their technical prowess and writing capabilities.
This series will help you to get to know some of the writers and SMEs who’ll help you reach your audience. You’ll hear directly from these technical experts about how their industry experience and passion for all things technology meld together to create quality content here at ContentLab. We can’t wait to introduce you!
Our Technical Writers & SMEs
One of the top questions new clients ask is, “Who are your writers?” With an expansive group of adept writers, our selection process isn’t a shot in the dark. It’s a meticulously crafted system.
The ContentLab Technical Writer Program
Using an internal grading system, we assess and catalog every technical writer’s expertise and writing quality for each article submission. This data-driven approach informs our technical writer selection and ensures the right fit for each project based on expertise, skill, and a proven track record with ContentLab. That means you get the best-suited writer for your unique article.
Our technical writers come from diverse backgrounds, ranging from recent graduates to working professionals and industry veterans, all driven by a common desire to contribute to tech communities. This diversity creates a unique and well-rounded pool of perspectives and experiences in software development, computer science, electrical engineering, full stack development, software engineering, data science, and much more.
But technical expertise isn’t all we’re seeking. Our writers must be able to simplify complex technical concepts for a broad audience, demonstrate robust research skills, and successfully deliver content that meets our clients’ marketing goals.
We believe in empowering our writers to create their best work possible. Often, this means continued involvement in our extensive editorial process: acknowledging feedback, incorporating revisions, and continuously learning from other experts in their fields. This dedication to continuous improvement ultimately benefits clients like you, too, with the highest-quality content.
The ContentLab SME Program
The scrutiny doesn’t end at writer selection. Our system for producing exceptional content is a multi-tiered endeavor.
Once our writers craft the content, our SME team’s discerning eyes examine it closely. We select these SMEs through a similarly rigorous process for their in-depth knowledge of specific subjects.
Many of our SMEs boast 10+ years of hands-on involvement in various niches within the technology sector. Their cumulative knowledge, refined over decades, positions ContentLab as a hub for trailblazing insights and industry-specific expertise.
When selecting an SME for a project, we employ our data-driven approach to find the perfect fit for its subject. Once we choose the appropriate SME, they carefully assess the content for accuracy, technical depth, audience relevance, and overall quality. The SME also tests any code to ensure it is error-free and ready to help your readers solve challenges and learn new techniques.
A Collaborative Environment
Our layered approach of selecting technically sound writers and performing an in-depth SME review is our recipe for continually aligning high-quality technical writers with suitable pieces. It’s about matching the appropriate writer’s technical expertise in software, programming languages, or particular technical concepts with the specific content needs.
This methodology doesn’t aim for passable content to stuff into your blog. It’s our blueprint for consistently delivering exceptional, accurate, and insightful content that aligns with your dedication to your products and helps make your blog worth visiting.
At ContentLab, tech experts unite to share their experiences and insights. Together, we create informative and engaging content for our clients, empowering tech communities worldwide. We help you become the go-to resource in your sphere as your current and future customers discover and share your helpful tutorials and insights.
Our program’s technical writers and SMEs play a vital role in our content creation process, combining their expertise and creativity to create high-quality content. We work hard to match each content opportunity to the best-suited individual.
Stay tuned for more stories and insights. You’ll get to know the brilliant teams behind the work we do.
