Peter White, Author at Technical Content Marketing

January 18, 2024

Do More with Less: 5 Ways to Maximize Content on a Budget

Blog, Technical Content Marketing
10 min read

Navigate tech marketing challenges with budget-friendly strategies. Explore efficient content creation, repurposing, SEO optimization, high-impact visuals, and prioritizing quality....

January 11, 2024

The Benefits of Being Neurodivergent Friendly

Blog, Content Strategy, Technical Writing
10 min read

Embrace inclusive practices in technical content creation to engage a diverse tech community, catering to neurodiverse individuals and enhancing accessibility for all....

November 30, 2023

Interactive Content for Tech Audiences

Blog, Content Strategy, Technical Content Marketing
9 min read

A comprehensive exploration of interactive content's transformative role in technical education, emphasizing the shift towards immersive engagement, leveraging quizzes, infographics, and advanced experiences to make complex...

October 19, 2023

Leveraging Hands-on Guides to Turn B2D Marketing Into Leads: Involving the Community

Blog, Content Strategy, Developer Marketing
10 min read

Explore the power of two-way communication in B2D marketing, fostering trust and engagement with developers. Learn strategies to build a thriving community, harness the role of...

October 17, 2023

Leveraging Hands-on Guides to Turn B2D Marketing Into Leads: Providing Value

Blog, Content Creation, Developer Marketing
10 min read

Learn the art of balancing value and sales in B2D marketing, understanding the developer's perspective, and avoiding common pitfalls. Discover how to use a soft CTA...

October 12, 2023

Leveraging Hands-on Guides to Turn B2D Marketing Into Leads: Solving the Right Problems

Blog, Content Creation, Developer Marketing
9 min read

Learn the art of Business-to-developer (B2D) marketing, where understanding developers' needs and offering actionable solutions is crucial. Explore methods to uncover real developer concerns, engage with...

July 17, 2022

The power shift: Developers as decision-makers and influencers

Blog, Content Creation, Content Strategy, Developer Marketing, Developer Relations
11 min read

Back in the before-fore times in an era long lost to history (you know, 5 years ago), the development landscape was very different. Back then, developers...