{"id":8929,"date":"2022-04-25T15:03:57","date_gmt":"2022-04-25T15:03:57","guid":{"rendered":"https:\/\/contentlab.com\/?p=8929"},"modified":"2022-07-18T14:53:15","modified_gmt":"2022-07-18T14:53:15","slug":"how-to-build-a-developer-community","status":"publish","type":"post","link":"https:\/\/contentlab.com\/how-to-build-a-developer-community\/","title":{"rendered":"Building Developer Community"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8929\" class=\"elementor elementor-8929\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bc448f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2bc448f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3d9f23\" data-id=\"e3d9f23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1201ccb elementor-widget elementor-widget-text-editor\" data-id=\"1201ccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1><strong>Building developer community: why does it matter?<\/strong><\/h1><p><span data-contrast=\"none\">Building and nurturing an active developer community is no easy feat\u2014it&#8217;s not a &#8220;set it and forget it&#8221; type task. Before we discuss <em>how<\/em> you can build and nurture a developer community, let&#8217;s make sure we have a solid <em>why<\/em> you&#8217;d want to commit time and resources to creating a dev community.<\/span><\/p><p>Developing a truly valuable software solution and retaining a loyal user base is a complex process, especially in today\u2019s fast-evolving environment. Nowadays, users expect on-demand services that cater to their senses and not just their basic needs. <span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">To succeed in such a competitive ecosystem, businesses need to adopt a collaborative approach to creating and sharing their software services.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">One such approach is <\/span><a href=\"https:\/\/contentlab.com\/effective-developer-focused-content\/\"><span data-contrast=\"none\">creating a developer community for your product<\/span><\/a><span data-contrast=\"none\">. Community involves sharing common interests, values, and characteristics \u2014 often designed to achieve a common goal. So, a\u00a0developer community is a platform where developers converge to learn and create software through collective knowledge.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The number of developers entering the workforce is steadily rising and is expected to reach <\/span><a href=\"https:\/\/www.statista.com\/statistics\/627312\/worldwide-developer-population\/\"><span data-contrast=\"none\">28.7 million by 2024<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-contrast=\"none\"> And growing right alongside them will be more developer communities that cater to their shared interests. This is an excellent opportunity for marketers to learn how to build a developer community around their products and create a loyal pool of engineers with domain expertise in software development. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><strong>Number of Developers in the Workforce\u00a0<\/strong>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e1873 elementor-widget elementor-widget-image\" data-id=\"70e1873\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"896\" height=\"571\" src=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/1.png\" class=\"attachment-full size-full wp-image-8943\" alt=\"Developer_Community\" srcset=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/1.png 896w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/1-300x191.png 300w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/1-768x489.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189da8f elementor-widget elementor-widget-text-editor\" data-id=\"189da8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.statista.com\/statistics\/627312\/worldwide-developer-population\/\"><span data-contrast=\"none\">Image source<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c006bd elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8c006bd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ffa002d\" data-id=\"ffa002d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb590cd elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb590cd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon 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100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;3&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cpolyline points=&#039;0,18 12,6 24,18 &#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29ed2c0\" data-id=\"29ed2c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24f6516 elementor-widget elementor-widget-text-editor\" data-id=\"24f6516\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Download now:<\/strong> <a href=\"https:\/\/contentlab.com\/wp-content\/uploads\/2021\/12\/Checklist_for_hiring_a_technical_content_creation_provider-1.pdf\">Top questions to ask when hiring a technical content creation partner<\/a> [PDF Checklist]<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e5e5d91 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3e5e5d91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-492d7433\" data-id=\"492d7433\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d74817 elementor-widget elementor-widget-text-editor\" data-id=\"79d74817\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Community-driven growth allows marketing teams to harness feedback organically, crowd-source solutions, and drive bottoms-up adoption of a product. Developer communities also spur growth and turn brand-new software products into sought-after global services. Community-led growth is a tried and tested tactic applied by leading software companies:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Hashnode:<\/span><\/b><span data-contrast=\"none\"> a developer blogging platform. They grew from <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210818005143\/en\/Blogging-Start-Up-Hashnode-Raises-6.7-Million-in-Series-A-Funding-to-Power-the-Creator-Economy-for-Software-Developers-and-Global-Tech-Community\"><span data-contrast=\"none\">100,000 users to 1 million active users in a span of 1 year<\/span><\/a><span data-contrast=\"none\"> by offering developer-centric and blog customization features.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Appwrite:<\/span><\/b><span data-contrast=\"none\"> an open-source backend service provider founded in 2019. They are a community-led product built by 500+ contributors that have raised $37M.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.crunchbase.com\/organization\/mongodb-inc\"><b><span data-contrast=\"none\">MongoDB:<\/span><\/b><span data-contrast=\"none\"> a publicly-traded database provider<\/span><\/a><span data-contrast=\"none\"> that involved their community champions in the product development strategy. The champions work closely with the company\u2019s leadership team to represent the community\u2019s needs and complaints. The company has successfully raised $311M in funding to date.<\/span> <span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><a href=\"https:\/\/snyk.io\/blog\/our-journey-to-today\/\"><b><span data-contrast=\"none\">Snyk: <\/span><\/b><span data-contrast=\"none\">created a developer-first security service<\/span><\/a><span data-contrast=\"none\"> that implemented feedback from their developer community into the product. They now have more than 2 million contributing developers and have raised $470 million in funding since its launch in 2015. <\/span> <span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"none\">The examples above give a good snapshot into the power of fostering community around your product. So how did these industry leaders build loyal communities and leverage them for growth? How do they nurture them and still capture new audiences?\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">A core pillar in building and nurturing a developer community is sharing technical content that spurs dialogue around a problem that your solution solves.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Publishing content that educates, inspires, and informs is an excellent strategy for drawing an audience into your ecosystem and increasing community engagement. This is a fact confirmed through <\/span><a href=\"https:\/\/go.devada.com\/rs\/758-HCK-771\/images\/WP%202019%20State%20of%20the%20Developer%20Report.pdf\"><span data-contrast=\"none\">a 2019 Developer report <\/span><\/a><span data-contrast=\"none\">that indicated 60% of developers prefer technical blogs and 33% prefer community forums to learn about new products.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e429b elementor-widget elementor-widget-image\" data-id=\"f2e429b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"807\" height=\"474\" src=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/2.png\" class=\"attachment-full size-full wp-image-8940\" alt=\"\" srcset=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/2.png 807w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/2-300x176.png 300w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/2-768x451.png 768w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae9b29d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ae9b29d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d951606\" data-id=\"d951606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0a56c2 elementor-widget elementor-widget-text-editor\" data-id=\"d0a56c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/go.devada.com\/rs\/758-HCK-771\/images\/WP%202019%20State%20of%20the%20Developer%20Report.pdf\"><span data-contrast=\"none\">Image source<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc5f8b elementor-widget elementor-widget-text-editor\" data-id=\"8fc5f8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Building valuable content moats will compound over time and position your company as a thought leader in your field. This is a tactic that <a href=\"https:\/\/canva.com\">Canva<\/a> perfected to stand out in a highly saturated market. The graphic design company built a reliable content moat and loyal community by producing free market insights, tutorials, free courses, and eBooks.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Technical content tailored to your community\u2019s needs also attracts loyal fans that are genuinely interested in your solution. This improves the likelihood of achieving your goals because you already have a willing audience.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">In this article, we talk about how to build a developer community, how to foster community around your product through technical content marketing techniques, and the tools you need to start building your community.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Let\u2019s begin.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p>\u00a0<\/p><h1><span data-contrast=\"none\">How to build a developer community: Getting started<\/span><\/h1><p><span data-contrast=\"none\">A thriving community starts by defining why you need a community. Do you want to support existing marketing efforts? Identify new revenue opportunities? Improve user-retention? Provide a space where your customers can share their knowledge and feedback about your products? Your answers to\u00a0these questions serve as the core pillar for your community and content strategy.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Next, Identify the online platform most preferred by your audience. You can choose from two types of platforms: social networks and channel-based platforms. Social networks like Facebook, Twitter, and Instagram give access to a broader audience and act as a funnel to draw your audience into a controlled community forum.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The major drawback of social networks is limited flexibility and customization options. You&#8217;re also at the mercy of frequently changing algorithms, making it harder to maintain engagement.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Your next best solution is channel-based platforms such as Discord, Reddit, Slack, or a web-based community forum hosted on your company\u2019s website. These platforms give you more control and flexibility, as well as features such as detailed analytics, customization options, moderation, and software integrations with third-party applications.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Now that you\u2019ve defined a community strategy and identified a suitable platform, the next task is developing an execution strategy. How you communicate and empower your community determines the level of engagement and momentum you get. <\/span><\/p><p><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h1><span data-contrast=\"none\">How to nurture a developer community using content<\/span><\/h1><p><span data-contrast=\"none\">Technical content is the primary driver of value in communities, <\/span><a href=\"https:\/\/go.devada.com\/rs\/758-HCK-771\/images\/WP%202020%20StateOfTheDeveloperReport.pdf\"><span data-contrast=\"none\">according to a 2020 state of the developer report<\/span><\/a><span data-contrast=\"none\">. Among the key findings are six &#8220;must-have&#8221; content categories that developers want from a community:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-643d3a0 elementor-widget elementor-widget-image\" data-id=\"643d3a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"489\" height=\"621\" src=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/3.png\" class=\"attachment-full size-full wp-image-8941\" alt=\"\" srcset=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/3.png 489w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/3-236x300.png 236w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad78576 elementor-widget elementor-widget-text-editor\" data-id=\"ad78576\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/go.devada.com\/rs\/758-HCK-771\/images\/WP%202020%20StateOfTheDeveloperReport.pdf\"><span data-contrast=\"none\">Image source<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3097f elementor-widget elementor-widget-text-editor\" data-id=\"bf3097f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">The advantage of technical content is that it cuts through the usual marketing copy to demonstrate how and why a particular product adds value to a developer. When done right, technical content builds trust, which increases retention in your community.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">To start, you need these six content tools for launching, communicating, and maintaining your community:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">A blog:<\/span><\/b><span data-contrast=\"none\"> for hosting articles, tutorials, and eBooks<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">A Newsletter:<\/span><\/b><span data-contrast=\"none\"> for reaching out to your mailing list<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">The Code of Conduct:<\/span><\/b><span data-contrast=\"none\"> to govern community interactions<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">A communication platform:<\/span><\/b><span data-contrast=\"none\"> such as Discord or Slack<\/span> <span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Technical documentation:<\/span><\/b><span data-contrast=\"none\"> for product architecture and functionality<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">A customer support portal:<\/span><\/b><span data-contrast=\"none\"> for FAQs and general support <\/span> <span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Now let\u2019s look at how to build your technical content engine.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p aria-level=\"2\">\u00a0<\/p><h3 aria-level=\"2\"><span data-contrast=\"none\">Speak to a specific audience <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">Targeting the general audience without proper specification results in low-performing content. You need to narrow down your focus to a specific group, identify common pain points experienced within this segment, and\u00a0develop content that solves these problems. This approach helps you create content that resonates with developers and compels them to try your product. It&#8217;s also a good strategy for identifying content gaps that your competition is not addressing.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p aria-level=\"2\">\u00a0<\/p><h3 aria-level=\"2\"><span data-contrast=\"none\">Build up your subject matter expertise<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">By now, you&#8217;ve identified a specific topic and the common software problems your audience encounters. Your next task is to build subject matter authority around the identified challenges and offer your solutions. Go beyond the obvious information and provide deeper insights, fresh data, new processes, and new ways of solving problems.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p aria-level=\"2\">\u00a0<\/p><h3 aria-level=\"2\"><span data-contrast=\"none\">Define a goal for each content piece<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">Creating content just for the sake of \u201chaving something to fill the space\u201d\u00a0results in low-value content that does not contribute to your community&#8217;s growth. Sure, vanity metrics like the number of members, comments, likes, and the number of downloads are nice. But, building and sustaining a thriving community requires you to look beyond generic metrics to assess the quality of community engagement.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Consider these goals for each content piece you publish instead:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Retention rates before and after you publish content within a specific time frame:<\/span><\/b><span data-contrast=\"none\"> This metric indicates whether new and existing community members value your technical content enough for them to join or stay in your community.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Daily, weekly, and monthly active community members:<\/span><\/b><span data-contrast=\"none\"> This metric gives marketers a snapshot of how often community members interact with your platform. <\/span> <span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Average session duration per visit on your community platform:<\/span><\/b><span data-contrast=\"none\"> This will let you know how long your audience spends on your channel, what they\u2019re looking at, and if there\u2019s engagement among the community members.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p aria-level=\"2\">\u00a0<\/p><h3 aria-level=\"2\"><span data-contrast=\"none\">Create highly shareable content\u00a0 <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">Shareable and fun content inspires developers to share them with their peers because they are helpful, fun, and able to validate their opinions or provide new insights. You don\u2019t want to drone on about product features and why developers need your solution. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Developers frown upon direct marketing tactics and will shun your product if what you put out are simply glorified marketing pieces. Instead, create compelling narratives and tidbits that inspire your audience to share your content on their social networks. Another tip is to keep your pieces SEO-friendly, as this is a great way to gain new users.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da1db3 elementor-widget elementor-widget-image\" data-id=\"8da1db3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"835\" src=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/4.png\" class=\"attachment-full size-full wp-image-8942\" alt=\"\" srcset=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/4.png 1000w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/4-300x251.png 300w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/04\/4-768x641.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1bc78b elementor-widget elementor-widget-text-editor\" data-id=\"f1bc78b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.siliconrepublic.com\/jobs-news\/10-content-manager-memes-spotlight-the-career\"><span data-contrast=\"none\">Image source<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-834c76c elementor-widget elementor-widget-shortcode\" data-id=\"834c76c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">[hubspot type=cta portal=21977123 id=225ec176-8511-4f4d-aa8b-0e43bca2089c]<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504bc46 elementor-widget elementor-widget-text-editor\" data-id=\"504bc46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 aria-level=\"2\"><span data-contrast=\"none\">Embrace content repurposing and distribution<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">Great content lives beyond your website. Identify different content formats and channels where you can distribute your content. This allows you to reach a wider audience.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p>\u00a0<\/p><h3 aria-level=\"2\"><span data-contrast=\"none\">Work with technical writers and content creators<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">Writing for a technical audience requires someone who can transform complex technical concepts into easily digestible information that keeps your reader engaged. It&#8217;s certainly not easy to curate a team of content experts. So, <a href=\"https:\/\/contentlab.com\/what-is-a-technical-content-marketing-agency\/\">we recommend seeking out a dedicated technical content production team<\/a> like CircleCI did. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">When CircleCI tried to scale their software solutions through high-quality content, they found success with ContentLab. Through a mix of technical authors, content strategists, a consistent content engine, and SEO tactics \u2014\u00a0<\/span><a href=\"https:\/\/contentlab.com\/case-study-circleci\/\"><span data-contrast=\"none\">CircleCI outranked their competition<\/span><\/a><span data-contrast=\"auto\">, and their\u00a0website rose to the first page on Google<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p>\u00a0<\/p><h3><span data-contrast=\"none\">What\u2019s next: maintaining dev community momentum through technical content<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">Finally, here are some more suggestions to keep in mind when creating technical content to foster a community around your solution:\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Create technical content that adds value to developers:<\/span><\/b><span data-contrast=\"none\"> These include technical blogs, well-written documentation, tutorials, courses, eBooks, and whitepapers. Focus on value addition and avoid fluffy marketing speak. <\/span> <span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Provide free access to products and new features:<\/span><\/b><span data-contrast=\"none\"> This means not asking for credit card information upfront and lengthy sign-up processes. This increases the chances for developers to try out your solution. <\/span> <span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Foster collaboration and emphasize open exchange on your chosen platforms:<\/span><\/b><span data-contrast=\"none\"> For example, you can host hackathons that solve a particular problem around your product or organize community networking events. <\/span> <span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Give rewards and incentives to active community participants:<\/span><\/b><span data-contrast=\"none\"> This motivates them to keep participating in your community. <\/span> <span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Add value to your developers by solving an actual problem they experience:<\/span><\/b><span data-contrast=\"none\"> For example, you can create an open-source tool that improves developer workflow.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"auto\">With these building blocks, you\u2019re ready to start building your developer community. If you&#8217;re looking for help to scale your content program, get in touch with us to learn more about how we can help!<\/span><br \/><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Educational content is one of the most effective tools in building a developer community in the long term. In this article, we&#8217;ll review how technical content can be used to build, grow, and foster your developer community. \t<\/p>\n","protected":false},"author":12,"featured_media":9055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,239,17,238,406,16],"tags":[],"hashtags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Developer Community &#183; Technical Content Marketing | ContentLab<\/title>\n<meta name=\"description\" content=\"Educational content is one of the most effective tools in building a developer community in the long term. 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