{"id":8111,"date":"2022-03-24T17:35:52","date_gmt":"2022-03-24T17:35:52","guid":{"rendered":"https:\/\/contentlab.com\/?p=8111"},"modified":"2022-07-14T11:54:06","modified_gmt":"2022-07-14T11:54:06","slug":"how-to-stop-annoying-developers","status":"publish","type":"post","link":"https:\/\/contentlab.com\/how-to-stop-annoying-developers\/","title":{"rendered":"Stop annoying developers: 5 key takeaways from our podcast with SlashData"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8111\" class=\"elementor elementor-8111\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bc448f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2bc448f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3d9f23\" data-id=\"e3d9f23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1201ccb elementor-widget elementor-widget-text-editor\" data-id=\"1201ccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 20px;\" data-contrast=\"none\">Marketing to developers can be tricky. Because let\u2019s face it, they\u2019re a tough crowd to please. If your content isn\u2019t properly curated to be engaging <\/span><i style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 20px;\"><span data-contrast=\"none\">and<\/span><\/i><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 20px;\" data-contrast=\"none\"> technically accurate \u2014 at best you\u2019ll lose their interest. And at worse? Well, they could be seriously annoyed.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 20px;\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">But why spend energy marketing to developers specifically? Shouldn\u2019t we aim our marketing at the decision-makers? <\/span>\u00a0<\/p><p><span data-contrast=\"none\">You are absolutely right. We should market to decision-makers. And according to <\/span><a href=\"https:\/\/www.devrelx.com\/trends\"><span data-contrast=\"none\">DevRelX<\/span><\/a><span data-contrast=\"none\"> \u2014 a tech community that surveyed over 40,000 developers around the globe \u2014 developer team leads are amongst the highest group making recommendations and influencing the decision-makers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c006bd elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8c006bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ffa002d\" data-id=\"ffa002d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb590cd elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb590cd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 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.elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;3&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cpolyline points=&#039;0,18 12,6 24,18 &#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29ed2c0\" data-id=\"29ed2c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24f6516 elementor-widget elementor-widget-text-editor\" data-id=\"24f6516\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Listen now: <\/strong><a href=\"https:\/\/www.devrelx.com\/podcast\/episode\/1ecb35c4\/content-for-developers-with-raphael-mun\">Under the Hood of Developer Marketing, with guest Raphael Mun.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e5e5d91 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3e5e5d91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-492d7433\" data-id=\"492d7433\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01d0c95 elementor-widget elementor-widget-image\" data-id=\"01d0c95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/RaphaelMun-1024x576.jpg\" class=\"attachment-large size-large wp-image-8178\" alt=\"\" srcset=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/RaphaelMun-1024x576.jpg 1024w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/RaphaelMun-300x169.jpg 300w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/RaphaelMun-768x432.jpg 768w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/RaphaelMun-1536x864.jpg 1536w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/RaphaelMun-1320x743.jpg 1320w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/RaphaelMun.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d74817 elementor-widget elementor-widget-text-editor\" data-id=\"79d74817\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">So, if you\u2019re selling a technical product or developer solution, we recommend putting \u201cmarketing to developers\u201d near the top of your to-do list. <\/span>\u00a0<\/p><p><span data-contrast=\"none\">Circling back to developers being a tough bunch to impress, now the question is how can you avoid the pitfalls to create winning marketing material?\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">We\u2019ve compiled a master list of tips and tricks with experienced technical writer Raphael Mun to help you do just that.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Raphael has helped many companies (including 10 different startups) find product-market fit and create lean marketing strategies. He has personal experience architecting and building products, and growing partnerships. With extensive expertise in AI, Cloud, and business best practices, Raphael recently shared all of his expert secrets on <\/span><a href=\"https:\/\/getpodcast.com\/podcast\/under-the-hood-of-developer-marketing\/content-for-developers-with-raphael-mun_428c3da52c\"><span data-contrast=\"none\">how to create effective marketing materials for developers<\/span><\/a><span data-contrast=\"none\"> on DelRelX\u2019s podcast.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Read on for the key takeaways!\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b10bb elementor-blockquote--skin-boxed elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"c0b10bb\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 24-04-2024 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote .e-q-footer:before,.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before{content:none}.elementor-blockquote{transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote 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i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-inline-end-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-style:solid;border-inline-start-width:7px;padding-inline-start:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<em style=\"white-space: normal;\">\u201cThe biggest thing that developers want to know is how it benefits them. How is it useful? How can it bring value to their lives or to their work and how can it make their lives easier?\u201d \n  <\/em>\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><a href=\"www.instafluff.tv\">Raphael Mun, Developer and ContentLab Author<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34f080 elementor-widget elementor-widget-spacer\" data-id=\"a34f080\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae9b29d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ae9b29d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d951606\" data-id=\"d951606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fc5f8b elementor-widget elementor-widget-text-editor\" data-id=\"8fc5f8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"TextRun SCXW124333480 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW124333480 BCX0\" data-ccp-parastyle=\"heading 1\">What Makes Writing for Developers Different?<\/span><\/span><\/h2><p><span data-contrast=\"none\">If you\u2019re marketing to developers, it\u2019s a given your content should be more technical. Developers are smart people, and many aren\u2019t keen to read material without educational or factual value. Flowery proses are nice, but if there\u2019s no sustenance in the fluff, you\u2019re going to lose your audience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">But at the same time, it still needs to be engaging. Developers are humans after all! Technical facts aside, you need to showcase how your solution can benefit them.\u00a0<\/span><\/p><p><span data-contrast=\"none\">According to Raphael, \u201cIt\u2019s not just about, how to do things or the FAQ. But it\u2019s really getting developers to realize how you can change their workflow or save them time. Dry content doesn\u2019t draw in a lot of audiences, they need to understand the value first.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The key takeaway is value. Ensure you emphasize not only what your product can do, but why your clients need it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95440bf elementor-widget elementor-widget-wp-widget-socialsnap-ctt-widget\" data-id=\"95440bf\" data-element_type=\"widget\" data-widget_type=\"wp-widget-socialsnap-ctt-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"8111\" data-nonce=\"eee6bd8655\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=One+of+the+ways+content+marketing+can+really+fall+flat+is+when+companies+create+content+that%E2%80%99s+generalized+to+everyone.&#038;url&#038;via=contentlabio\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">One of the ways content marketing can really fall flat is when companies create content that\u2019s generalized to everyone.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=One+of+the+ways+content+marketing+can+really+fall+flat+is+when+companies+create+content+that%E2%80%99s+generalized+to+everyone.&#038;url&#038;via=contentlabio\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3097f elementor-widget elementor-widget-text-editor\" data-id=\"bf3097f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1><span class=\"TextRun SCXW267392111 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267392111 BCX0\" data-ccp-parastyle=\"heading 1\">Tips for Great Developer Marketing<\/span><\/span><span class=\"EOP SCXW267392111 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/h1><p><span class=\"TextRun SCXW161609513 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161609513 BCX0\">So now that we know our material must be educational, technically accurate, valuable, <\/span><\/span><span class=\"TextRun SCXW161609513 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161609513 BCX0\">and<\/span><\/span><span class=\"TextRun SCXW161609513 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161609513 BCX0\"> engaging, let\u2019s <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2 SCXW161609513 BCX0\">take a look<\/span><span class=\"NormalTextRun SCXW161609513 BCX0\"> at some tangible tips on how to <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2 SCXW161609513 BCX0\">actually write<\/span><span class=\"NormalTextRun SCXW161609513 BCX0\"> them.\u00a0<\/span><\/span><span class=\"EOP SCXW161609513 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p>\u00a0<\/p><h3>1. Know your audience<\/h3><p><span data-contrast=\"none\">Before creating any piece of content \u2014 marketing or otherwise \u2014 one of the most important factors is knowing who your audience is.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Raphael highly advises against grouping all developers into one bucket, \u201cOne of the ways content marketing can really fall flat is when companies create content that\u2019s generalized to everyone.\u201d\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Of course, in an ideal world, it would be wonderful to please everyone. But the reality is \u2014 in marketing and in life \u2014 that\u2019s impossible. If you try to pander to every audience, what you may end up with is a very watery piece that pleases no one.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">So, before you draft your outline, get really clear on who you\u2019re trying to reach. Remember that \u201cDevelopers\u201d is a big group. Are you talking to front-end or back-end developers? Are they beginners or intermediates or experts? Are you talking about game development or web development?\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Raphael suggests we all remember that \u201ctrying to cater to everyone will only frustrate everyone.\u201d\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Tying it back to the key point of marketing to developers, remember what we\u2019re trying to provide is <\/span><i><span data-contrast=\"none\">value<\/span><\/i><span data-contrast=\"none\">. And value varies greatly depending on who you\u2019re speaking to. How much does your target audience already know? How deep into the nitty-gritty of all the code can you get so you can teach them something new without losing them? <\/span><\/p><p><span data-contrast=\"none\">In short, if your audience can see the value in your content, they are much more likely to trust you.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p>\u00a0<\/p><h3>2. Back up Your Claims<\/h3><p><span data-contrast=\"none\">One of the easiest ways to tick developers off is to waste their time. So, if you promise something in your title, your content should follow through.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The concept of \u201cclickbait headlines\u201d tends to get a bad rep, but the truth is an attention-grabbing title can be amazing for engagement. But you need to ensure your material can keep the promise.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Don\u2019t make developers sit through pages upon pages of marketing fluff or business lingo, get to the point. And if you\u2019re introducing a product or solution, actually tell your audience how and why it works.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Relating back to the previous point of \u201cknowing your audience\u201d, make sure to tailor your content to the appropriate level of detail. For instance, if you\u2019re crafting a tutorial for new developers, ensure you don\u2019t just list the steps with no explanation. Tell them why they should use certain parameters instead of another.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">As Raphael emphasizes, \u201cThe biggest thing that developers want to know is how it benefits them. How is it useful? How can it bring value to their lives or to their work and how can it make their lives easier?\u201d\u00a0<\/span><\/p><p><span data-contrast=\"none\">At the end of the day, effective marketing for developers means providing value.\u00a0<\/span><\/p><p>\u00a0<\/p><h3><span data-ccp-props=\"{\">3. <\/span><span data-contrast=\"none\">Keep up to Date<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">We currently live in a very fast-paced world with rapidly developing technologies. And while that\u2019s brilliant for innovation, it can also prove to be a challenge for marketing.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Be wary and careful of using outdated marketing language or copy from past campaigns to save time. You\u2019re marketing to people who are amongst the front lines of new products and technical strategies. If developers sense your material is outdated, you\u2019ll lose your credibility \u2014 fast.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">So, before you launch a new campaign or publish a new article, take some time to research and ensure your lingo and sources are up to date.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0a114 elementor-widget elementor-widget-image\" data-id=\"cc0a114\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.devrelx.com\/trends\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"514\" src=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/Cloud-Native-focused-in-Europe-North-A-1024x658.jpeg\" class=\"attachment-large size-large wp-image-8193\" alt=\"\" srcset=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/Cloud-Native-focused-in-Europe-North-A-1024x658.jpeg 1024w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/Cloud-Native-focused-in-Europe-North-A-300x193.jpeg 300w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/Cloud-Native-focused-in-Europe-North-A-768x493.jpeg 768w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/Cloud-Native-focused-in-Europe-North-A-1536x987.jpeg 1536w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/Cloud-Native-focused-in-Europe-North-A-1320x848.jpeg 1320w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/03\/Cloud-Native-focused-in-Europe-North-A.jpeg 1916w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa06e24 elementor-widget elementor-widget-text-editor\" data-id=\"aa06e24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 aria-level=\"2\"><span data-contrast=\"none\">4. Match the Preferred Format<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p aria-level=\"2\"><span data-contrast=\"none\">When it comes to structuring your articles, don\u2019t be afraid to test different formats to find what resonates with your audience. But no matter what you do, there are a few best practices to always keep in mind. <\/span>\u00a0<\/p><p><span data-contrast=\"none\">First, ensure your intro captures attention. Raphael stands by that \u201cengaging content offers a little sneak peek at the beginning that tells us why and how this piece is going to be valuable.\u201d\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Then, make sure to follow up with valuable content that includes tangible examples. For instance, if you\u2019re writing a tutorial, include applicable code samples or an example scenario.<\/span><\/p><p><span data-contrast=\"none\">And to tie it all up, the conclusion section is where you can suggest other learning material or to check out your products. If you are selling something \u2014 like a product, software, or a solution \u2014 the trick is to weave the benefits of it lightly throughout the entire piece, then tie it all back to the point at the end.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Another note to keep in mind is to not underestimate written content, even in the age of TikTok and YouTube. While video is amazing for engagement, having a blog post embedded with audio-visuals actually makes your content more searchable.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p>\u00a0<\/p><h3 aria-level=\"2\"><span data-contrast=\"none\">5. Get Expert Help<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">When done properly, marketing can make a night and day difference for your bottom line. Humans lean towards value \u2014 and while the truth is your product or service may be great \u2014 if no one understands it or know about it, then you\u2019re just depriving the world of your greatness!\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">One of the best things to do to stretch your marketing dollars is to work with a writing team that specializes in your niche. There are many factors to keep in mind when <\/span><a href=\"https:\/\/contentlab.com\/technical-content-writing-services\/\"><span data-contrast=\"none\">picking a tech writing service<\/span><\/a><span data-contrast=\"none\">, but above all, find one with writers that actually work in your field and one that <\/span><a href=\"https:\/\/contentlab.com\/case-study-circleci\/\"><span data-contrast=\"none\">provides results<\/span><\/a><span data-contrast=\"none\">.<\/span><\/p><p><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3 aria-level=\"1\"><span data-contrast=\"none\">At the End of the Day, Valuable Content is the Goal<\/span><\/h3><p><span data-contrast=\"none\">Marketing to developers can be tricky, but tricky doesn\u2019t mean impossible. As long as you know your audience, know your goals, and provide quality content, you\u2019re well on your way to swaying developers to your side.<\/span><\/p><p><span data-contrast=\"none\">Adding an experienced technical writing service such as <\/span><a href=\"https:\/\/contentlab.com\/\"><span data-contrast=\"none\">ContentLab<\/span><\/a><span data-contrast=\"none\"> to help (or to be!) your marketing team can also make a huge difference. With experienced writers who <\/span><i><span data-contrast=\"none\">are<\/span><\/i><span data-contrast=\"none\"> developers themselves, ContentLab is here to help you scale your business.\u00a0<\/span><\/p><p><span data-contrast=\"none\">We hope this article has provided some form of <\/span><i><span data-contrast=\"none\">value<\/span><\/i><span data-contrast=\"none\">. If you only take away one thing, remember that above all else: <\/span><i><span data-contrast=\"none\">value <\/span><\/i><span data-contrast=\"none\">is the ultimate goal. Trust and loyalty and new clients? Well, those will come after \u2014 naturally.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content marketing is a key tool marketers use to increase the awareness of their product, help their users find answers to common questions and solve problems. What happens when the content becomes problematic and instead of solving problems, it creates more?<\/p>\n","protected":false},"author":16,"featured_media":8191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,239,17,238,16,1],"tags":[],"hashtags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stop annoying developers: 5 key takeaways from our podcast with SlashData &#183; Technical Content Marketing | ContentLab<\/title>\n<meta name=\"description\" content=\"Technical content marketing increases awareness of products, helps users find answers to common questions and solve problems. 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