{"id":6458,"date":"2022-01-25T15:19:28","date_gmt":"2022-01-25T15:19:28","guid":{"rendered":"https:\/\/contentlab.com\/?p=6458"},"modified":"2022-05-01T22:09:23","modified_gmt":"2022-05-01T22:09:23","slug":"effective-developer-focused-content","status":"publish","type":"post","link":"https:\/\/contentlab.com\/effective-developer-focused-content\/","title":{"rendered":"Creating Content for Developers: How to Create Effective Developer-focused Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6458\" class=\"elementor elementor-6458\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bc448f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2bc448f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3d9f23\" data-id=\"e3d9f23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1201ccb elementor-widget elementor-widget-text-editor\" data-id=\"1201ccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1><b><span data-contrast=\"none\">How do you make effective developer-focused content?<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h1><p><span data-contrast=\"none\">Marketing to developers requires you to throw your typical content marketing handbook out the window and learn how to connect with a different breed of audience. While there\u2019s overlap between the content strategies, there are some key differences that position developer marketing as a\u00a0<\/span><a href=\"https:\/\/contentlab.com\/what-is-a-technical-content-marketing-agency\/\"><span data-contrast=\"none\">separate branch of content marketing entirely<\/span><\/a><span data-contrast=\"none\">.\u00a0<\/span>\u00a0<\/p><p><span data-contrast=\"none\">Enterprises are increasingly looking to their tech teams as critical to business decision-making when evaluating tool purchasing. However, developers don\u2019t have the time to dig through another \u201cinnovative\u201d business solution, or an \u201cempowering\u201d product. They\u2019re an audience that requires facts upfront<\/span><span data-contrast=\"none\">\u2014<\/span><span data-contrast=\"none\">and this is where the common sales process and content strategies tend to come up short.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Let\u2019s highlight some key differences between traditional content marketing and developer-focused content marketing. Keep in mind that while \u201cdevelopers\u201d are not one monolithic entity, there are commonalities that can apply to a broad segment of developers and technical audiences.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c006bd elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8c006bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ffa002d\" data-id=\"ffa002d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb590cd elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb590cd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 24 24&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;3&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cpolyline points=&#039;0,18 12,6 24,18 &#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29ed2c0\" data-id=\"29ed2c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24f6516 elementor-widget elementor-widget-text-editor\" data-id=\"24f6516\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Download now:<\/strong> <a href=\"https:\/\/contentlab.com\/wp-content\/uploads\/2021\/12\/Checklist_for_hiring_a_technical_content_creation_provider-1.pdf\">Top questions to ask when hiring a technical content creation partner<\/a> [PDF Checklist]<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e5e5d91 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3e5e5d91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-492d7433\" data-id=\"492d7433\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d74817 elementor-widget elementor-widget-text-editor\" data-id=\"79d74817\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b><span data-contrast=\"none\">Show me the code. And some screenshots.\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h2><p><span data-contrast=\"none\">Adding code is one of the clearest departures from non-technical content creation. Code is what sets developer marketing apart. It&#8217;s the differentiator for developer-focused content because it\u2019s the most useful and concise way of communicating. The code you provide can help\u00a0developers assess if a solution is relevant and valuable to them.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">It\u2019s the tool of\u00a0the trade.\u00a0<\/span>\u00a0<\/p><p><span data-contrast=\"none\">However, great code alone is not enough. Be mindful to supply the information in practical ways that make sense with usability in mind. Here are some tips for including code more effectively in your content:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Add context around your snippets. Provide\u00a0the what\u00a0and the why.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Include code as plain text and with line numbers.\u00a0This is\u00a0more useful than providing code as images.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Your code should work. Make it simple and remove guesswork. Tell the reader exactly how it can help them.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Show the\u00a0final results. Demonstrate how all the pieces fit together to show if your solution is what your audience\u00a0actually needs\u00a0or wants.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"none\">Ultimately, make sure your code is clean and easy to replicate. Code isn\u2019t useful or valuable if it can\u2019t be replicated. If it\u2019s not easy for an audience to test your product, then they won\u2019t believe that your solution will work for them.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">A note on screenshots<\/span><\/b>\u00a0<\/p><p><span data-contrast=\"none\">Sometimes an image is better suited to explain a tough concept rather than long-winded descriptions.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">A well-done and relevant screenshot shows the developer exactly what they\u2019re building at a\u00a0glance, and\u00a0gets your audience the information they need\u00a0quickly.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b10bb elementor-blockquote--skin-boxed elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"c0b10bb\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 24-04-2024 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote .e-q-footer:before,.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote 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.elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<em style=\"white-space: normal;\">\u201cThe aha moment is a moment of sudden insight or discovery. In software, it\u2019s the pivotal moment when a new user first realizes the value of your product and why they need it.\u201d \n  <\/em>\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><a href=\"https:\/\/www.appcues.com\/blog\/aha-moment-guide#:~:text=The%20aha%20moment%20is%20a,users%20coming%20back%20for%20more.\">Katryna Balboni, Content and Community Director at User Interviews<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34f080 elementor-widget elementor-widget-spacer\" data-id=\"a34f080\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae9b29d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ae9b29d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d951606\" data-id=\"d951606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fc5f8b elementor-widget elementor-widget-text-editor\" data-id=\"8fc5f8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong><span class=\"TextRun MacChromeBold SCXW229470070 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW229470070 BCX0\">Get to the \u201c<\/span><span class=\"NormalTextRun CommentStart SCXW229470070 BCX0\">Ah<\/span><span class=\"NormalTextRun SCXW229470070 BCX0\">&#8211;<\/span><span class=\"NormalTextRun SCXW229470070 BCX0\">hah<\/span><span class=\"NormalTextRun SCXW229470070 BCX0\">\u201d moment\u00a0<\/span><span class=\"NormalTextRun SCXW229470070 BCX0\">quick<\/span><span class=\"NormalTextRun SCXW229470070 BCX0\">ly.<\/span><\/span><\/strong><\/h2><p><span data-contrast=\"none\">Allow developers to get to your solution quickly and painlessly. Remove barriers such as gated content and leave credit card sign ups behind. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">And don\u2019t stop there in reducing friction. Deliver more \u201cah-hah moments\u201d with your supporting written content.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Put the problem up front. Get to the meat of your purpose\u00a0quickly<\/span><span data-contrast=\"none\">\u2014<\/span><span data-contrast=\"none\">no long product history needed. And avoid making readers scroll through miles to find what they need.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Here are some more ways to structure developer-focused content for maximum impact:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Put the prerequisites front and center.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Put dates on articles.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Give all the basic details first<\/span><span data-contrast=\"none\">\u2014<\/span><span data-contrast=\"none\">who, what, where,\u00a0when,\u00a0why<\/span><span data-contrast=\"none\">\u2014<\/span><span data-contrast=\"none\">and then dive deeper.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Prioritize what\u2019s most important to the reader and front load that information in a logical order.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Lead the reader where they need to go next.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><h2><b><span data-contrast=\"none\">Features, not benefits<\/span><\/b><span data-contrast=\"none\">\u2014<\/span><b><span data-contrast=\"none\">and skip the flourishes.\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h2><p><span data-contrast=\"none\">This is where content marketing to non-tech audiences gets flipped on its head. Effective developer-focused content should lead with features before benefits.\u00a0<\/span>\u00a0<\/p><p><span data-contrast=\"none\">Start with\u00a0<\/span><i><span data-contrast=\"none\">why<\/span><\/i><span data-contrast=\"none\">\u00a0your solution exists. Answer what it does and for who.\u00a0<\/span>\u00a0<\/p><p><span data-contrast=\"none\">Once the features are laid out, benefits and supporting information can be weaved into a narrative.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The decision-making process of technical audiences is different than other audiences, so structuring your content to be features-first will prove to\u00a0be more effective. The typical developer may\u00a0evaluate a solution like this:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Does this have all the features I need?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Am I able to test the code, view screenshots, or demo the product easily?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Is there current documentation and supporting resources?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95440bf elementor-widget elementor-widget-wp-widget-socialsnap-ctt-widget\" data-id=\"95440bf\" data-element_type=\"widget\" data-widget_type=\"wp-widget-socialsnap-ctt-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"6458\" data-nonce=\"a7ae1b59b4\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=To+make+effective+developer-focused+content%2C+lead+with+features%E2%80%94not+benefits.+Benefits+are+still+important%2C+but+the+way+they+are+incorporated+should+look+different+when+writing+for+tech+audiences.&#038;url&#038;via=contentlabio\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">To make effective developer-focused content, lead with features\u2014not benefits. Benefits are still important, but the way they are incorporated should look different when writing for tech audiences.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=To+make+effective+developer-focused+content%2C+lead+with+features%E2%80%94not+benefits.+Benefits+are+still+important%2C+but+the+way+they+are+incorporated+should+look+different+when+writing+for+tech+audiences.&#038;url&#038;via=contentlabio\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3097f elementor-widget elementor-widget-text-editor\" data-id=\"bf3097f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Developers\u00a0don\u2019t typically\u00a0have the patience or time to sift through vague promises, jargon, or content that lacks clarity. So, it\u2019s important to get developers on the hook\u00a0quickly, capture their interest, and then tell your story. Benefits are still important<\/span><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\" data-contrast=\"none\">\u2014<\/span><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\" data-contrast=\"none\">but the way they are incorporated should look different when writing developer-focused content.\u00a0<\/span><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p>\u00a0<\/p><h2><b><span data-contrast=\"none\">Make content educational: show, don\u2019t tell.<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h2><p><span data-contrast=\"none\">This is where the term \u201cdeveloper marketing\u201d is something of a misnomer. One of the biggest tools in the developer marketing toolkit is\u00a0actually education.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Developers are a unique audience because they seek content to learn, to improve their own knowledge and workflows, and to sharpen their skills. Education is an ongoing part of the job as a developer. Successful developer marketing leans into this. Trust must be built, and one of the clearest paths to building trust is through education.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The more you can write from a place of knowledge that demonstrates you know what you\u2019re talking about, the more trust you build. Having content that is\u00a0<\/span><a href=\"https:\/\/contentlab.com\/what-is-a-technical-content-marketing-agency\"><span data-contrast=\"none\">written by subject matter experts<\/span><\/a><span data-contrast=\"none\">\u00a0is crucial to help you achieve this, since valuable technical content can\u2019t be bluffed.\u00a0<\/span>\u00a0<br \/><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><strong>Be honest and shoot straight.<\/strong><\/h2><p><span data-contrast=\"none\">Content marketers in non-technical spaces don\u2019t necessarily <\/span><i><span data-contrast=\"none\">lie<\/span><\/i><span data-contrast=\"none\">\u00a0but they don\u2019t tend to shoot straight either.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Being clear and honest is key to connecting with technical audiences. And honesty means communicating the limitations of your product if there are any.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">As a marketer, it\u2019s scary to say why your solution may not fit<\/span><span data-contrast=\"none\">\u2014<\/span><span data-contrast=\"none\">but you\u00a0have to\u00a0paint an accurate landscape. It may be the case that there are many solutions to their problems, but you can make a clear and accurate case for yours. The developers that do invest in your solution will be happier for it.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Building developer trust is crucial and takes a long time to do, and it can be easily lost. Don\u2019t tell your audience what you think they want to hear. It\u2019s a hard tendency for a lot of marketers to break<\/span><span data-contrast=\"none\">\u2014t<\/span><span data-contrast=\"none\">o\u00a0want\u00a0to do everything you can to appease your audience. But it\u2019s well worth your time and effort to focus on integrity.<\/span>\u00a0<\/p><p><span data-contrast=\"none\">It may be hard to say you don\u2019t have a solution for everyone<\/span><span data-contrast=\"none\">\u2014<\/span><span data-contrast=\"none\">but it\u2019s the only way to build trust. Think of the overall developer journey. Employees move companies. Companies shift and grow, and their goals change. The people you have built trust with will keep this mental note and may end up coming to you when the time is right. Plus, working with people who actually want to work with you will lead to fewer customer-service disasters in the future.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p>\u00a0<\/p><h2><strong>Putting it into practice<\/strong><\/h2><p><span data-contrast=\"none\">What makes developer-focused content unique? This audience is deeply technical and highly critical.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Taking the time to consider the workflows and needs of a technical audience means adjusting the strategies that typically work for general audiences. To grab developers\u2019 attention, focus on content that is relevant, significant, solution-focused, replicable, and usable. There may be no quick wins in developer marketing, but the long-term trust you can build if you do it right will pay off in the long run.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-163a3d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"163a3d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2792d4a\" data-id=\"2792d4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d2f043 elementor-widget elementor-widget-text-editor\" data-id=\"5d2f043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>This post was originally featured 2020\/02\/01. It has been updated for comprehensiveness.\u00a0\u00a0<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this article, we&#8217;ll highlight some key differences between traditional content marketing and developer-focused content marketing and provide some actionable insights to maximize the effectiveness of your technical content. <\/p>\n","protected":false},"author":2,"featured_media":6493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,239,238,16],"tags":[],"hashtags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating Content for Developers: How to Create Effective Developer-focused Content &#183; Technical Content Marketing | ContentLab<\/title>\n<meta name=\"description\" content=\"What are the key differences between traditional content marketing and effective developer-focused content marketing? 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