{"id":13384,"date":"2022-10-25T17:43:13","date_gmt":"2022-10-25T17:43:13","guid":{"rendered":"https:\/\/contentlab.com\/?p=13384"},"modified":"2022-10-26T19:11:39","modified_gmt":"2022-10-26T19:11:39","slug":"curse-of-knowledge-technical-content","status":"publish","type":"post","link":"https:\/\/contentlab.com\/curse-of-knowledge-technical-content\/","title":{"rendered":"Countering The Curse of Knowledge in Technical Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13384\" class=\"elementor elementor-13384\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bc448f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2bc448f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3d9f23\" data-id=\"e3d9f23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df7ebf8 elementor-widget elementor-widget-text-editor\" data-id=\"df7ebf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1><span data-contrast=\"none\">Avoiding the Curse of Knowledge in Your Technical Content<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h1><p><span data-contrast=\"none\">Sharing knowledge is easy. We can all write blogs, publish documentation, record podcasts, make videos, and create code examples. But sharing knowledge with the right audience, capturing and keeping their interest, and giving them the information they need without overwhelming or insulting them? That\u2019s hard. That requires finesse.\u00a0<\/span><\/p><p><span data-contrast=\"none\">Considering <\/span><i><span data-contrast=\"none\">the curse of knowledge <\/span><\/i>when examining or creating your technical content will help you keep your audience engaged throughout their journey with your product. In this article, we&#8217;ll look at some signs of the curse of knowledge in technical content, and how to break the curse.<\/p><h2 aria-level=\"1\"><span data-contrast=\"none\">What is the Curse of Knowledge?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2><p><span data-contrast=\"none\">I\u2019ll take an example from one of my favorite TV shows, Breaking Bad. In the show, Walter White is a world-class chemist turned high school teacher, and he knows just about everything one could ever know about the subject. But repeatedly, his attempts to explain concepts to his students would fly way over their heads. Walter is so profoundly familiar with chemistry that it\u2019s hard for him to distinguish what is obvious and what requires more explanation. That right there is the <\/span><a href=\"https:\/\/www.lifehack.org\/articles\/communication\/are-you-suffering-from-the-curse-knowledge.html\"><span data-contrast=\"none\">curse of knowledge<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Tech companies are especially prone to the curse. We\u2019ve all seen it. Whether it\u2019s a guide that had us opening more tabs than a detective trying to solve a mystery, an API doc that felt like we were digging for clues on each page, or code examples that led us to error messages on Google. And when it comes to marketing, have you ever seen a slew of flashy visuals and smooth jargon, but in the end, you still have no idea what the product does?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407d474 elementor-blockquote--skin-boxed elementor-blockquote--button-skin-bubble elementor-blockquote--button-view-icon-text elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"407d474\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 24-04-2024 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote .e-q-footer:before,.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before{content:none}.elementor-blockquote{transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote .e-q-footer{margin-top:12px;display:flex;justify-content:space-between}.elementor-blockquote__tweet-button{display:flex;transition:.3s;color:#1da1f2;align-self:flex-end;line-height:1;position:relative;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-inline-start:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover{background-color:#0967a0;color:#fff}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover:before,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover:before{border-inline-end-color:#0967a0}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button svg,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-inline-end-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-style:solid;border-inline-start-width:7px;padding-inline-start:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cIf you\u2019re in developer marketing, the goal is to get other developers to understand your product. And the content you create needs to bring them closer to that goal.  \n\nSo, the question is, while you know the why of your business, does your audience?\" \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Raphael Mun via <a href=\"https:\/\/contentlab.com\">ContentLab<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CIf+you%E2%80%99re+in+developer+marketing%2C+the+goal+is+to+get+other+developers+to+understand+your+product.+And+the+content+you+create+needs+to+bring+them+closer+to+that+goal.++%0A%0ASo%2C+the+question+is%2C+while+you+know+the+why+of+your+business%2C+does+your+audience%3F%22++%E2%80%94+Raphael+Mun+via+%3Ca+href%3D%22https%3A%2F%2Fcontentlab.com%22%3EContentLab%3C%2Fa%3E&amp;url=https%3A%2F%2Fcontentlab.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F13384&amp;via=contentlabio\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9170ee elementor-widget elementor-widget-text-editor\" data-id=\"e9170ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 aria-level=\"1\"><span data-contrast=\"none\">Why This Matters in Your Developer-Focused Content<\/span><\/h2><p><span data-contrast=\"none\">You might be thinking, \u201cWhat does it matter? It\u2019s more important that the content is out there and available, right?\u201d Not quite.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">If you plan your content in a vacuum, and make decisions without audience feedback and consideration, your content will be limited to your own information, assumptions, and biases \u2013 which will make it suffer and directly affect your bottom line and user experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">For tech companies, this means your novice users may not be able to use your product properly, and your content may leave gaps where you assume your readers already know something they don\u2019t. Instead of getting more users to fall in love with your product, you could lose your audience and your sales.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The good news is that you can avoid this curse if you remain aware of the common traps companies can fall into.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Let\u2019s go through some ways you can recognize and avoid the common bad habits that bring out this curse. But not only that, we can go through some tips for good habits you can develop to make sure your content is helpful and valuable to your audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05dd311 elementor-widget elementor-widget-image\" data-id=\"05dd311\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/10\/Blog-images-8-1024x666.png\" class=\"attachment-large size-large wp-image-13389\" alt=\"\" srcset=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/10\/Blog-images-8-1024x666.png 1024w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/10\/Blog-images-8-300x195.png 300w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/10\/Blog-images-8-768x499.png 768w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/10\/Blog-images-8-1536x998.png 1536w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/10\/Blog-images-8.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d748576 elementor-widget elementor-widget-text-editor\" data-id=\"d748576\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 aria-level=\"1\"><span data-contrast=\"none\">Examples of the Curse of Knowledge in Technical Content<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">If we want to counter the curse of knowledge, there are some common pitfalls to keep in mind when creating content of any form.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Here are six common ways the curse of knowledge tends to show up:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol><li><p><strong> Being Too Close to the Product and Documentation<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"none\">One common way I see this show up is with content written by the engineering or technical teams. Like documentation that might jump right into Linux terminal commands or include Python scripts without an explanation for setting up the development environment.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">When the authors are deeply immersed in the tech, they can often forget that their audience may have large gaps in knowledge or basic understanding. This can result in content that is hard to follow.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"2\"><li aria-level=\"2\"><p><strong> Missing Beginner Content<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"none\">It can be easy to skip over introductory material when gathering topics for content because internal development teams and engineers might consider them too basic for their users. But remember that everyone has to begin somewhere.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">In developer marketing terms, while most of your content may sit at the 200-level and 300-level, be sure not to overlook the 100-level content that eases the beginner users into your product.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"3\"><li aria-level=\"2\"><p><strong> Using Jargon and Acronyms (Without Explanation)<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"none\">Our day-to-day tasks and interactions with colleagues and others in the industry might be filled with acronyms that seem to be standard terminology. And sometimes, they can make their way into content out of habit. I\u2019m certainly guilty of this on more than a few occasions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Remember to stay vigilant and explain abbreviations and jargon as necessary, including terms that might be considered widely used.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"4\"><li aria-level=\"2\"><p><strong> Having a Lack of Examples<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"none\">When sharing knowledge, it\u2019s easy to fall into the trap of telling rather than showing information to the audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">For example, if your product is a weather API service, it may be simple to provide steps to get an API key and then point them to your weather and temperature API documentation with a short code snippet and call it done. However, imagine if that same user had a concrete sample to follow that walks them through how to set up a project from scratch, securely store and use the API key, and retrieve weather data for a city. This can improve the user\u2019s understanding, offer a solid starting point with the API, and allow them to extend it further into full-fledged apps.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"5\"><li aria-level=\"2\"><p><strong> Overexplaining<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"none\">Being simple and concise is an art. While thoroughly explaining your concepts is helpful, the level of detail should match your audience\u2019s knowledge level.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">For beginner content, it\u2019s useful to provide detailed explanations of simple procedures, such as how to download and install the required software. But for expert-level content, including basic instructions for common steps could lead to frustration among your readers \u2014 after all, you never want to make your audience feel like you\u2019re \u201ctalking down\u201d at them.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"6\"><li aria-level=\"2\"><p><strong> Oversimplifying<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"none\">As mentioned in the previous point, your content doesn\u2019t need to contain every single detail, just a reasonable amount. On the other hand, it also should include all of the minimal information users need to complete a task or understand a topic (otherwise, why are you even writing about it in the first place?)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">If your content lacks important detail and information that leads to users having to sift through other documentation or search elsewhere for answers, they can become confused and frustrated or even give up altogether.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af37796 elementor-widget elementor-widget-image\" data-id=\"af37796\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"357\" src=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/10\/giphy-14.gif\" class=\"attachment-large size-large wp-image-13390\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79bfa6b elementor-widget elementor-widget-text-editor\" data-id=\"79bfa6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 aria-level=\"1\"><span data-contrast=\"none\">How Can You Lift the Curse of Knowledge in Your Technical Content?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2><p><span data-contrast=\"none\">Now that you\u2019ve seen some ways that your content can go wrong, here are some strategies to ensure your content goes right.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol><li aria-level=\"2\"><p><strong> Create Buyer Personas<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"none\"><a href=\"https:\/\/contentlab.com\/how-to-create-engaging-technical-content\/\">Knowing your target audience<\/a> helps you determine the right amount and type of information to include in your content.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">For example, a persona for a novice developer can help you choose documentation topics to develop your content around their buyer journey.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"2\"><li aria-level=\"2\"><p><strong> Identify Gaps in Your Content<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"none\">Do a content audit to determine where your product is missing developer content. New features will obviously leave gaps, but it can be more beneficial to know where your users are struggling so that you can address their concerns.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">One way you can do this is by taking an inventory of skills or prerequisites required to complete a task or integrate a feature into an app. And then, you can check off the ones already covered by your content and fill in the remaining gaps.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"3\"><li aria-level=\"2\"><p><strong> Break Down Customer Tasks<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"none\">Every new product has a learning curve. The onboarding process typically takes a lot of time and effort on the customer\u2019s part. You can make your users\u2019 lives easier by introducing them to the steps in bite-size chunks rather than overwhelming them with everything all at once.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Go through a mock-onboarding scenario and keep track of all the steps new users have to take. This will ensure you don\u2019t miss a step accidentally (remember, just because you know your product inside and out, your new customers don\u2019t). Some companies even start their content strategy with a series of glossary-style articles to make sure everyone is on the same page. It\u2019s simple but effective.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"4\"><li aria-level=\"2\"><p><strong> Get Involved With Your Audience<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"none\">One of the best ways to learn what content your customers need is to get to know them directly, especially your new users. Connect with your target audience on social media, forums, or other channels and ask them questions about their pain points and the challenges they face. Look at the support tickets and get to know the biggest issues your customers are reporting. Run usability tests and conduct surveys to gather feedback. Simply communicate and make it a two-way channel.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The better you know and understand your audience, the better you can address their needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"5\"><li aria-level=\"2\"><p><strong> Show, Don\u2019t Just Tell<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"none\">Creating relatable examples with good, clean, working code is invaluable to users. Rather than just listing steps to follow, make sure you back up your documentation with concrete examples and use cases (and perhaps even pictures, graphs, screenshots, and video tutorials).\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"6\"><li aria-level=\"2\"><p><strong> Use Keywords<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"auto\">Your content should include good keywords related to the topic, especially in the title when applicable. This helps with SEO (Search Engine Optimization), which increases your content&#8217;s discoverability in online searches and allows your users to narrow in on the topic they are looking for.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">It can be frustrating to get halfway through a piece of content and realize it doesn\u2019t have what you need. Good use of keywords can help avoid this for your customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"7\"><li aria-level=\"2\"><p><strong> Establish Best Practices<\/strong><\/p><\/li><\/ol><p><span data-contrast=\"auto\">If you don\u2019t have content yet around best practices for your product, market, and industry, you really should. This is a great way to bridge the gap between new and experienced users and provide the guidance they often want and need.<\/span><\/p><p><span data-contrast=\"none\">Some examples of this might be advising developers on:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Securely calling your APIs<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Avoiding rate limits<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Troubleshooting error codes<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Maximizing performance<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Properly handling events and failures<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">And because this is often knowledge that your engineers might have that external developers don\u2019t, it can be an opportunity for your technical team to contribute valuable content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ec4f1c elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5ec4f1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-270cc7a\" data-id=\"270cc7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ca5b81 elementor-widget elementor-widget-html\" data-id=\"6ca5b81\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-225ec176-8511-4f4d-aa8b-0e43bca2089c\"><span class=\"hs-cta-node hs-cta-225ec176-8511-4f4d-aa8b-0e43bca2089c\" id=\"hs-cta-225ec176-8511-4f4d-aa8b-0e43bca2089c\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/21977123\/225ec176-8511-4f4d-aa8b-0e43bca2089c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-225ec176-8511-4f4d-aa8b-0e43bca2089c\" style=\"border-width:0px;\" height=\"200\" width=\"600\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/21977123\/225ec176-8511-4f4d-aa8b-0e43bca2089c.png\"  alt=\"What makes effective developer-focused content?\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(21977123, '225ec176-8511-4f4d-aa8b-0e43bca2089c', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-168c217 elementor-widget elementor-widget-text-editor\" data-id=\"168c217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 aria-level=\"1\"><span data-contrast=\"none\">Final Recommendations<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\">It is a challenge to guide our audience through a journey of dense materials and content while making it simple and easy to understand. The curse of knowledge can leave your audience lost, and planning your content in a vacuum and making decisions without audience feedback and consideration can result in more harm than good. Your content will be limited to your own information, assumptions, and biases, leading to poor overall customer experiences.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Now that you have the tools to recognize and lift the curse, you can apply them to your content strategy and processes and ensure that your content is beneficial and your users have the resources they need.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Finally, what we\u2019ve provided here isn\u2019t a complete, comprehensive list of dos and don\u2019ts but a general way to think about content pitfalls and planning.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">If, after following these tips, you still feel stuck with your content, consider getting some outside eyes and a fresh perspective. While you and your team are experts on the product, <a href=\"https:\/\/contentlab.com\/what-is-a-technical-content-marketing-agency\/\">a technical content team like us here at ContentLab<\/a><\/span><span data-contrast=\"none\">\u00a0can help ensure that you\u2019re getting your information out in the right way, to the right people, at the right time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avoiding the Curse of Knowledge in Your Technical Content\u00a0 Sharing knowledge is easy. We can all write blogs, publish documentation, record podcasts, make videos, and create code examples. But sharing knowledge with the right audience, capturing and keeping their interest, and giving them the information they need without overwhelming or insulting them? That\u2019s hard. That [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":13423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,239,17,238,406],"tags":[],"hashtags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Countering The Curse of Knowledge in Technical Content &#183; Technical Content Marketing | ContentLab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentlab.com\/curse-of-knowledge-technical-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Countering The Curse of Knowledge in Technical Content &#183; Technical Content Marketing | ContentLab\" \/>\n<meta property=\"og:description\" content=\"Avoiding the Curse of Knowledge in Your Technical Content\u00a0 Sharing knowledge is easy. We can all write blogs, publish documentation, record podcasts, make videos, and create code examples. But sharing knowledge with the right audience, capturing and keeping their interest, and giving them the information they need without overwhelming or insulting them? That\u2019s hard. 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