{"id":10214,"date":"2022-06-24T07:00:27","date_gmt":"2022-06-24T07:00:27","guid":{"rendered":"https:\/\/contentlab.com\/?p=10214"},"modified":"2022-06-24T11:48:26","modified_gmt":"2022-06-24T11:48:26","slug":"how-to-create-engaging-technical-content","status":"publish","type":"post","link":"https:\/\/contentlab.com\/how-to-create-engaging-technical-content\/","title":{"rendered":"5 Reasons Your Technical Content Isn\u2019t Engaging Developers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10214\" class=\"elementor elementor-10214\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bc448f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2bc448f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3d9f23\" data-id=\"e3d9f23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8d6908 elementor-widget elementor-widget-text-editor\" data-id=\"c8d6908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">Let\u2019s be honest \u2014 no one wants to read boring material. Even super-smart developers and dedicated business owners are human (surprise!). And even though they deal with some pretty high-level (or low-level) stuff, when given the choice, they\u2019d rather read approachable and engaging content.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Now, that\u2019s all well and good, but why should you care if technical audiences engage with your content? As long as you get your points across and effectively present your product or topic, that should be enough, right?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Well, technically, yes.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Technical writing aims to draw technical audiences to your business, website, tech writing side gig, or whatever endeavor you\u2019re pursuing (Godspeed). So, as long as your content is out there, you\u2019ve essentially done all you need.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">But to truly sparkle in today\u2019s oversaturated market of shiny objects, we recommend going beyond the baseline to write engaging technical content.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Valuable material that prioritizes readability not only keeps eyes on your piece but creates tremendous shareability. This results in more people seeing (and engaging with) your work. And the bigger the audience you amass, the more you build community trust.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">If you\u2019re trying to market your product, your reputation is a make-or-break asset. If developers trust your knowledge, they\u2019re going to trust your product. Keeping them engaged from early in their buying journey will increase your success rates.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Did you know that only <\/span><a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\"><span data-contrast=\"none\">5% of the B2B buying journey<\/span><\/a><span data-contrast=\"auto\"> is spent with sales reps? Nowadays, buyers tend toward independent research online before deciding whether to purchase a system or solution. So, if you have a trustworthy brand built on engaging, value-rich content, you\u2019ll quite soon find yourself playing in the big leagues. And if you\u2019re a technical writer who\u2019s capable of producing valuable pieces, your market presence will become a force to appreciate.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">So, now that we\u2019ve established your end goal, let\u2019s give you a helpful shove in the right direction and explore some common reasons why your technical content isn\u2019t engaging your audience.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p>\u00a0<\/p><h1 aria-level=\"1\"><span data-contrast=\"none\">Why your technical content isn\u2019t engaging developers \u2014 and what to do about it<\/span><\/h1><ol><li aria-level=\"2\"><h2><span data-contrast=\"none\"> Your content is boring.<\/span><\/h2><\/li><\/ol><p><span data-contrast=\"auto\">There\u2019s a good chance your technica<\/span><span data-contrast=\"auto\">l content is a bit lacking in the entertainment department. While it\u2019s great (and necessary) to pack in all of your talking points and information, unfortunately, dry documentation isn\u2019t a crowd-pleaser. (The exception, of course, is if you\u2019re writing a product manual overview with a rigid word count requirement. In that case, disregard this section and write what you need to.)\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">For the rest of you, there are many ways to add a little extra flair to the often info-dense topics.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">First, take the time to come up with a catchy title and hook. With so much content out there, you need a way to grab the attention of your media-saturated reader base.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">For titles that truly pierce the monotonous haze of search results, aim for concise, to-the-point language that tells the reader precisely what they can gain from your article. That said, don\u2019t be afraid to be a little cheeky when context allows. Such is the way of the ContentLab blog:<\/span>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10fc053 elementor-widget__width-inherit elementor-widget elementor-widget-shortcode\" data-id=\"10fc053\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">[hubspot type=cta portal=21977123 id=cec9d4ee-097a-4df3-b905-b8ff0e417b1d]<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1201ccb elementor-widget elementor-widget-text-editor\" data-id=\"1201ccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">\u201c<a href=\"https:\/\/contentlab.com\/how-to-stop-annoying-developers\/\">Stop annoying developers: 5 key takeaways from our podcast with SlashData<\/a>\u201d. A bit brash, and yet, it tells you exactly what you\u2019ll gain from reading.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">And as for your hook, start by asking yourself why what you\u2019re writing is important. If you believe it, so will your readers. The hook is the first few sentences of your piece and represents a pivotal moment for grabbing \u2014 and keeping \u2014 your readers\u2019 attention.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">There are plenty of ways to craft an effective hook. Here are just a few suggestions:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Start with a shocking statistic or baffling statement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ask a common question and lead right into how your article will answer it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tell a story (but don\u2019t write a novel).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Share a thoughtful or informative quote from someone well known in your industry.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"auto\">So now, your title is stellar and your hook turns heads \u2014 or, at least, tilts them. The next step for adding vigor to the rigor is with a curated combination of content types and visuals.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Instead of writing walls of text, add some variety with lists, tables, and graphics. Bonus points if your visuals are aesthetically pleasing and useful, like this one:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc553a elementor-widget elementor-widget-image\" data-id=\"9bc553a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1545\" height=\"2000\" src=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/06\/Checklist_for_hiring_a_technical_content_creation_provider.png\" class=\"attachment-full size-full wp-image-10553\" alt=\"Checklist for hiring a technical content marketing agency\" srcset=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/06\/Checklist_for_hiring_a_technical_content_creation_provider.png 1545w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/06\/Checklist_for_hiring_a_technical_content_creation_provider-232x300.png 232w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/06\/Checklist_for_hiring_a_technical_content_creation_provider-791x1024.png 791w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/06\/Checklist_for_hiring_a_technical_content_creation_provider-768x994.png 768w, https:\/\/contentlab.com\/wp-content\/uploads\/2022\/06\/Checklist_for_hiring_a_technical_content_creation_provider-1187x1536.png 1187w\" sizes=\"(max-width: 1545px) 100vw, 1545px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c4ea8 elementor-widget__width-inherit elementor-widget elementor-widget-shortcode\" data-id=\"f6c4ea8\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">[hubspot type=cta portal=21977123 id=b0452e3a-bf3a-4999-b7d2-0cf34ca45522]<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b191f3 elementor-widget elementor-widget-text-editor\" data-id=\"9b191f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">And finally, keep skimmability in mind. Developers and business execs are busy. This means that, quite often, they\u2019ll skim an article before deciding whether they want to read it in full. Or, they might just skim your piece for the relevant answers and be done with it. Regardless, make skimming easy for them.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">One of the easiest ways to do this is by incorporating headers and subheaders. And yes, the rules for making catchy titles apply here as well.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Also, keep your paragraphs short. It\u2019s amazing how some extra space turns a mind-numbing text wall into a skimmable, scannable resource.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p>\u00a0<\/p><ol start=\"2\"><li aria-level=\"2\"><h2><span data-contrast=\"none\">Your tech content is too \u201cmarketing-y\u201d\u00a0<\/span><\/h2><\/li><\/ol><p><a href=\"https:\/\/ironhorse.io\/developer-interview-engagement\/\"><span data-contrast=\"none\">Developers aren\u2019t fans of marketing<\/span><\/a><span data-contrast=\"auto\">, so, if you\u2019re selling too hard without a foundation of valuable content, you risk losing your audience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Coming off as obnoxious or pandering is an excellent way to undermine your potentially helpful content. Try to find the right balance between information and tone, and avoid overuse of marketing jargon, buzzwords, and needless fluff.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Before you start writing anything, make sure you\u2019re clear on the purpose of your piece. Even if you\u2019re writing a promotional or sales piece, ask yourself, \u201cWhat else? Why should developers click on my article instead of my competitors?\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Is it to teach them something? To showcase a solution to a problem? To provide a tutorial or code sample? Regardless of the main purpose, give your audience at least one other thing of value (we\u2019ll discuss this more in reason number).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Readers can see value even if it doesn\u2019t address their immediate needs. So, even if they don\u2019t turn into clients, they leave knowing you\u2019re a trusted source in the industry, which might lead to future business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">When it comes to tone of voice, we recommend you strike a balance between engaging and professional. Use authentic subject matter expert (SME) voices. In other words, talk like a passionate specialist in your topic. This means you can be persuasive, authoritative, and credible while showcasing some excitement about the subject. And remember, if you believe in what you&#8217;re talking about, so will your readers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p>\u00a0<\/p><ol start=\"3\"><li aria-level=\"2\"><h2><span data-contrast=\"none\">Your technical content is outdated<\/span><\/h2><\/li><\/ol><p><span data-contrast=\"auto\">Quick (but important) point: Technology is evolving more rapidly than we can realistically imagine, so it\u2019s essential to stay current.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This is especially crucial if you\u2019re writing software tutorials or code. Before you start writing, even if you\u2019re an expert on the subject, always do your research. New methods and protocols are constantly entering the market and the last thing you need is to show your audience that your knowledge is outdated.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p>\u00a0<\/p><ol start=\"4\"><li aria-level=\"2\"><h2>Your technical content isn&#8217;t applicable or useful<\/h2><\/li><\/ol><p><span data-contrast=\"auto\">Another reason your technical content may be floundering is that you aren\u2019t providing enough examples, use cases, or code samples.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Developers seeking tutorials or functional code blocks represent one of the largest groups of technical content consumers. So, even if your explanations are relevant, they will likely look elsewhere if you don\u2019t provide applicable sample code.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Fortunately, there are many ways to write applicable content. You can:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Provide code samples that developers can copy and paste.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Show real (or realistic) use cases. Bonus point if you have real-world examples like case studies of other clients.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Offer different solutions to complex problems. There\u2019s typically more than one way to hello_world.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e5e5d91 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3e5e5d91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-492d7433\" data-id=\"492d7433\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d74817 elementor-widget elementor-widget-text-editor\" data-id=\"79d74817\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol start=\"5\"><li aria-level=\"2\"><h2><span data-contrast=\"none\">Your technical content doesn\u2019t offer value<\/span><\/h2><\/li><\/ol><p><span data-contrast=\"auto\">Write this one down. <strong>Tattoo it somewhere if you must.\u00a0<\/strong><\/span><strong>\u00a0<\/strong><\/p><p><span data-contrast=\"auto\">If your content doesn\u2019t add value, then you\u2019re going to lose your audience. Developers are smart people who typically have a sixth sense for spotting filler. Even if your writing is masterfully engaging, if you don\u2019t understand your readers and their needs, then they won\u2019t need <\/span><i><span data-contrast=\"auto\">you<\/span><\/i><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">So how do you ensure that you add value? Avoid talking in circles and provide sharp, focused knowledge. Remember that developers often read specifically to expand their skillsets and learn about new technologies, so make sure they can walk away having learned something.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Another thing to consider when you&#8217;re introducing a product or a vision: While foresight and predictions are great, don\u2019t let \u201cpotential\u201d become the driving factor in your piece. Without demonstrable value (e.g., statistics, research, real-life examples), your writing will likely seem superficial and speculative. Remember that overall, developers look for <\/span><a href=\"https:\/\/martech.org\/avoid-developer-dis-content\/\"><span data-contrast=\"none\">value before vision<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p>\u00a0<\/p><h2 aria-level=\"1\"><span data-contrast=\"none\">Takeaways: how to write engaging content<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"> for developers and other technical audiences<\/span><\/h2><p><span data-contrast=\"auto\">Congratulations, you\u2019ve made it through all five reasons why your technical content isn\u2019t quite the shimmering masterpiece you so optimistically envisioned.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Alternatively, you\u2019ve speed-scrolled to the bullet points. (Don\u2019t worry, skimmers. We see you and we get it.)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Either way, here are the major dos on how to create engaging technical content:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Grab your audience with a captive title and hook (and if the situation allows, don\u2019t shy away from a little cheek).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Use graphics, tables, lists, and visuals. It\u2019s best if the visuals also showcase the content, but even eye-catching stock photos can effectively break up walls of text.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Keep your content skimmable.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Use authentic subject matter expert (SME) voices to remain persuasive, authoritative, and credible.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">When it comes to tone of voice, strike a balance between engaging and professional, and between entertaining and informative.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ensure your content isn\u2019t outdated.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Offer applicable code samples, examples, or use cases.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Even if you\u2019re selling a product, make sure you still provide something of value.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul><p aria-level=\"1\">\u00a0<\/p><h3 aria-level=\"1\"><span data-contrast=\"none\">Checking in: how do you measure engagement?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">Writing engaging content is a process that you\u2019ll improve the more you do it. A great way to see if your technical pieces are engaging is to keep an eye on your website metrics. What are the click rates? Bounce rates? Reading time? Track these and you\u2019ll be able to see your progress as a writer.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Additionally, stay aware of your shares and direct engagement. If you promote your content on social media, keep tabs on the number of likes, shares, and comments.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">See what content resonates with your audience and don\u2019t be afraid to try new styles!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p>\u00a0<\/p><h3 aria-level=\"1\"><span data-contrast=\"none\">Wrap up\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">Marketing content to developers can be a little trickier than writing for the average consumer, but with some dedication, practice, and these tips, you&#8217;ll begin to get a true feeling for excellent content and amass the experience to write it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Providing engaging content is crucial for a business to improve online presence and build industry credibility. This is the inherent value of partnering with a technical content creation service like <\/span><a href=\"https:\/\/contentlab.com\/\"><span data-contrast=\"none\">ContentLab<\/span><\/a><span data-contrast=\"auto\">. Check out <\/span><a href=\"https:\/\/contentlab.com\/technical-content-writing-services\/\"><span data-contrast=\"none\">9 things to look for when hiring a technical content creation service<\/span><\/a><span data-contrast=\"auto\"> to learn more. Finally, go forth and engage!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be honest, no one wants to read boring content. Here are 5 reasons why your technical content might be falling short when it comes to engaging developers. <\/p>\n","protected":false},"author":16,"featured_media":10560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,239,17,238,406,16],"tags":[],"hashtags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Reasons Your Technical Content Isn\u2019t Engaging Developers &#183; Technical Content Marketing | ContentLab<\/title>\n<meta name=\"description\" content=\"Let\u2019s be honest, no one wants to read boring content. 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