{"id":10138,"date":"2022-06-07T12:54:31","date_gmt":"2022-06-07T12:54:31","guid":{"rendered":"https:\/\/contentlab.com\/?p=10138"},"modified":"2023-08-23T20:15:08","modified_gmt":"2023-08-23T20:15:08","slug":"developer-education-tips-best-practices","status":"publish","type":"post","link":"https:\/\/contentlab.com\/developer-education-tips-best-practices\/","title":{"rendered":"Developer Education: Tips &#038; Best Practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10138\" class=\"elementor elementor-10138\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bc448f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2bc448f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3d9f23\" data-id=\"e3d9f23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8d6908 elementor-widget elementor-widget-text-editor\" data-id=\"c8d6908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Early on in my career, I got involved in an open-source project, and one of my main takeaways from being deeply immersed in open-source communities is that education was not seen as a nice to have. It was seen as an essential part of the developer experience. This had a profound impact on how I think about the value of education and <\/span><a href=\"https:\/\/www.appsembler.com\/technical-marketing\/\"><span style=\"font-weight: 400;\">technical marketing<\/span><\/a><span style=\"font-weight: 400;\"> to grow a company and a community.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">My mission is to help companies big and small build and scale their developer education programs, so I was excited to take part in <a href=\"https:\/\/contentlab.com\/on-demand-webinar-developer-education\/\">a recent webinar<\/a> between Appsembler\u2019s CEO, Nate Aune, and ContentLab\u2019s Ryan Peden. In this webinar, they discussed several topics regarding developer education that I\u2019ve tried to distill into its top 5 actionable tips and best practices.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37b33c elementor-widget elementor-widget-html\" data-id=\"f37b33c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8dbfebb6-042a-4e91-aa9a-4544d754f939\"><span class=\"hs-cta-node hs-cta-8dbfebb6-042a-4e91-aa9a-4544d754f939\" id=\"hs-cta-8dbfebb6-042a-4e91-aa9a-4544d754f939\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1550892\/8dbfebb6-042a-4e91-aa9a-4544d754f939\" ><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-8dbfebb6-042a-4e91-aa9a-4544d754f939\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1550892\/8dbfebb6-042a-4e91-aa9a-4544d754f939.png\"  alt=\"what is technical marketing\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1550892, '8dbfebb6-042a-4e91-aa9a-4544d754f939', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1201ccb elementor-widget elementor-widget-text-editor\" data-id=\"1201ccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Tip 1: Create a Holistic Content Plan<\/span><\/h2><p><span style=\"font-weight: 400;\">Blogs and tutorials are an important part of any <\/span><a href=\"https:\/\/appsembler.com\/appsembler-for-developer-marketing\/\"><span style=\"font-weight: 400;\">educational developer marketing experience<\/span><\/a><span style=\"font-weight: 400;\">; they are often a developer\u2019s first point of contact with your product, and developers love documentation. But they are also anonymous; you don\u2019t know who is reading them and you can\u2019t reach out and contact them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instead of solely focusing on this kind of content, you should use blogs and tutorials as part of a holistic content plan that covers all aspects of the developer\u2019s journey. Think of them as stepping stones to encourage your developers to become learners and sign up for your courses.<\/span><\/p><p><span style=\"font-weight: 400;\">Self-paced courses are an ideal next step in the funnel, as you can start gathering extra data on your developers to understand who they are and if \u201cclusters of learners\u201d are beginning to form around your product (clusters can form within companies, developer groups\/communities, universities, or even countries\/regions). Your content will work better when you build content for the clusters that show the highest interest in your product. This bottom-up approach to content creation means your content will strengthen and reinforce the developers that are expressing the most interest in your product.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">Tip 2: Unify Your Developer Marketing Department<\/span><\/h2><p><span style=\"font-weight: 400;\">I\u2019ve seen a lot of companies that have siloed departments; their marketing, developer relations, and training teams all operate independently. They often all create separate pieces of content for different stages of the developer journey. But if they&#8217;re not talking to each other, then they aren\u2019t effectively creating a learning path that will lead to the desired outcome (product adoption).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You need a unified developer marketing department if you want to keep learners moving through the funnel and encourage them to take the next step in the learner journey.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to think about the entire developer learner journey rather than asking different departments to deal with awareness, engagement, community, and activation. A unified developer marketing department can work together to attract developers\u2019 attention, get them to visit your website, read your blog posts, enroll in a course to learn how to use your product, and eventually to sign-up for a free product trial.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Tip 3: Think of Developer Education as Marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">We\u2019ve talked to companies that have created good developer marketing initiatives and good <\/span><a href=\"https:\/\/appsembler.com\/6-ways-to-improve-your-developer-education\/\"><span style=\"font-weight: 400;\">developer education<\/span><\/a><span style=\"font-weight: 400;\"> programs, but these programs are often siloed, run separately, and compete for the same budgets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While keeping developer education and marketing separate can work, you\u2019re missing a huge opportunity if you\u2019re not thinking about using education as a form of marketing. If you bring together developer education and developer marketing under one roof, in one team, the whole will be greater than the sum of its parts. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d2029 elementor-widget elementor-widget-html\" data-id=\"e6d2029\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-09955d24-b61c-4616-b5bd-021670c65f1b\"><span class=\"hs-cta-node hs-cta-09955d24-b61c-4616-b5bd-021670c65f1b\" id=\"hs-cta-09955d24-b61c-4616-b5bd-021670c65f1b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1550892\/09955d24-b61c-4616-b5bd-021670c65f1b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-09955d24-b61c-4616-b5bd-021670c65f1b\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1550892\/09955d24-b61c-4616-b5bd-021670c65f1b.png\"  alt=\"what-is-developer-marketing\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1550892, '09955d24-b61c-4616-b5bd-021670c65f1b', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba57cef elementor-widget elementor-widget-text-editor\" data-id=\"ba57cef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After all, developer marketing isn\u2019t <em>really<\/em> marketing. You aren\u2019t going to win over any developers through cold calls, static demos, and fact sheets. The best kind of developer marketing is educational because we know that developers don&#8217;t respond well to most forms of traditional marketing, but prefer hands-on product sandboxes, sample code, product documentation, courses, and tutorials.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Tip 4: Create a 360-Degree View of Developers\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">If you want to run a successful developer marketing and education program, you need to see all your data behind a single pane of glass. This means tracking developers\u2019 progression through the entire funnel and each touchpoint using a single source of truth. The data you should unify includes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website visits<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog and tutorial views<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Course enrollment<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Course progression<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Course completion<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free trials<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Creating this 360-degree view of the entire journey enables you to drive engagement and keeps you on developers\u2019 radars as you know what they\u2019re up to at any given moment. You can use this data to trigger email campaigns, to reach out to developers to nudge them about homework deadlines, or upcoming workshops and courses. You create useful, personalized, and relevant email campaigns rather than trying to sell a product.\u00a0<\/span><\/p><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">Tip 5: It\u2019s Not All About Your Product<\/span><\/h2><p><span style=\"font-weight: 400;\">It can be tempting to focus all your developer education efforts on your product, but there is a better way to gain developer trust. Creating courses about peripheral technologies has been a successful strategy for companies running developer education programs, such as <\/span><a href=\"https:\/\/www.appsembler.com\/customers\/chef-software-removes-operational-issues-in-learn-chef-their-education-as-marketing-online-university\/\"><span style=\"font-weight: 400;\">Chef Software<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Chef found that creating general DevOps courses helped improve their brand\u2019s recognition with developers. With Chef\u2019s DevOps courses, developers got the sense that Chef was a developer-friendly company that understood what developers wanted. Developers could see that Chef provided value to the community without expecting anything in return.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if developers need to know Ruby before they can use your product, then creating an \u201cIntroduction to Ruby\u201d course is a great way to attract the attention of developers who have never heard of your product. When a developer searches for \u201cintroduction to Ruby\u201d, your course will be displayed on the search engine results page. Developers will become more familiar with your brand and you\u2019ll be top of mind when they are searching for a product to solve their problems. What might also happen is after developers take your \u201cIntroduction to Ruby\u201d course, they\u2019ll rollover into your product course to learn more about your company and its offerings.<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to find out more about the topics we discussed and get more advice, listen to a replay of the webinar here:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dfa08f elementor-widget elementor-widget-html\" data-id=\"8dfa08f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-3585998b-4d6e-46ae-8e4d-7029670d7cf8\"><span class=\"hs-cta-node hs-cta-3585998b-4d6e-46ae-8e4d-7029670d7cf8\" id=\"hs-cta-3585998b-4d6e-46ae-8e4d-7029670d7cf8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1550892\/3585998b-4d6e-46ae-8e4d-7029670d7cf8\" ><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-3585998b-4d6e-46ae-8e4d-7029670d7cf8\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1550892\/3585998b-4d6e-46ae-8e4d-7029670d7cf8.png\"  alt=\"developer education on the front lines webinar white\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1550892, '3585998b-4d6e-46ae-8e4d-7029670d7cf8', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Developer education is big business. To keep a competitive edge, let&#8217;s look at some tips and best practices for implementing developer education programs.<\/p>\n","protected":false},"author":15,"featured_media":10183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,238,406],"tags":[],"hashtags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Developer Education: Tips &amp; Best Practices &#183; Technical Content Marketing | ContentLab<\/title>\n<meta name=\"description\" content=\"Developer education is big business. To keep a competitive edge, let&#039;s look at some tips and best practices for implementing developer education programs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentlab.com\/developer-education-tips-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developer Education: Tips &amp; Best Practices &#183; Technical Content Marketing | ContentLab\" \/>\n<meta property=\"og:description\" content=\"Developer education is big business. To keep a competitive edge, let&#039;s look at some tips and best practices for implementing developer education programs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentlab.com\/developer-education-tips-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Technical Content Marketing | ContentLab\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-07T12:54:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-23T20:15:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/06\/blog667.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Miguel Palma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ContentLabIO\" \/>\n<meta name=\"twitter:site\" content=\"@ContentLabIO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel Palma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/contentlab.com\/developer-education-tips-best-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/contentlab.com\/developer-education-tips-best-practices\/\"},\"author\":{\"name\":\"Miguel Palma\",\"@id\":\"https:\/\/contentlab.com\/#\/schema\/person\/88fb9ae60d5a31946fcfdcf14d8a4f1a\"},\"headline\":\"Developer Education: Tips &#038; Best Practices\",\"datePublished\":\"2022-06-07T12:54:31+00:00\",\"dateModified\":\"2023-08-23T20:15:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/contentlab.com\/developer-education-tips-best-practices\/\"},\"wordCount\":1035,\"publisher\":{\"@id\":\"https:\/\/contentlab.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/contentlab.com\/developer-education-tips-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/06\/blog667.png\",\"articleSection\":[\"Blog\",\"Developer Marketing\",\"Developer Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/contentlab.com\/developer-education-tips-best-practices\/\",\"url\":\"https:\/\/contentlab.com\/developer-education-tips-best-practices\/\",\"name\":\"Developer Education: Tips & Best Practices &#183; Technical Content Marketing | ContentLab\",\"isPartOf\":{\"@id\":\"https:\/\/contentlab.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/contentlab.com\/developer-education-tips-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/contentlab.com\/developer-education-tips-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contentlab.com\/wp-content\/uploads\/2022\/06\/blog667.png\",\"datePublished\":\"2022-06-07T12:54:31+00:00\",\"dateModified\":\"2023-08-23T20:15:08+00:00\",\"description\":\"Developer education is big business. 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