The Internet has no shortage of website diversity. Every page can be as unique as the people who created it. When we take a look under the hood, though, we’ll usually find more or less the same components working together to form novel web pages.
Foundational elements such as web hosting, databases, Secure Sockets Layer (SSL) security, content delivery networks (CDNs), and content management systems (CMS) all operate behind the scenes of our favorite websites.
With CMS Hub Starter, HubSpot packaged together all these essential elements to bring content online rapidly. Developers can jump straight into customizing and creating unique pages, working from the sure foundation CMS Hub Starter provides.
Where many pre-packaged solutions hem developers in with artificial restrictions, HubSpot’s CMS Hub Starter encourages and empowers us to customize to our heart’s content. CMS Hub’s flexible framework enables us to continue working with our favorite tools, rather than forcing us to use a predefined set of tools.
When we are unburdened by arbitrary restrictions, we can use CMS Hub Starter as a springboard for creating any type of website. Let’s explore what we can do with CMS Hub Starter and discuss how it compares to other CMS solutions.
Building Something New with CMS Hub Starter
Whether we’re creating a web presence from scratch or looking to update our existing website, CMS Hub Starter promotes a simplified workflow to bring our content online.
Its complete end-to-end integration with HubSpot’s Customer Relationship Management (CRM) software and an advanced suite of marketing tools make CMS Hub Starter ideal for small to medium businesses. Seamless CRM integration allows CMS Hub websites complete access to vital CRM data, enabling developers to create dynamic customer-focused web pages.
With access to customer data readily at hand, we can deploy automated systems that tailor content to match viewers’ interests. These systems can prepare targeted presentations for segments of our audience, allowing even small to medium businesses the opportunity to employ advanced automated marketing capabilities.
CRM integration helps small to medium businesses maintain a customer-centric focus across every interaction. We can easily track communications, serve personalized content, and keep CRM data up-to-date as core website features.
CMS Starter Hub is designed with business growth in mind. It excels at keeping it simple without restricting our expansion. We can quickly create and publish simple pages using pre-prepared templates or customize them from the ground up using our favorite developer tools. Less technical employees and marketing teams can navigate the page editor easily, freeing developer time from creating basic pages and giving us more time to work on unique and innovative custom solutions. It makes marketers happy, too, because they don’t have to get a developer’s help when they need to make changes to the website.
The solution is ready to scale right out of the box and features a clear progression path with Professional and Enterprise packages ready and waiting for our business to grow into them. HubSpot’s CMS rises to the occasion, whether we are working with one customer or one million.
Expediting Web Development
As web developers, we’re regularly tasked with creating new websites under time constraints. With a solution like CMS Hub, we can minimize lead times and bring content online significantly faster.
Reducing demands on developers’ workloads means less waiting to see content go live. It also invites new avenues of exploration, such as deploying non-traditional web products, like micro-sites.
Micro-sites are small websites (or groups of pages on a larger site) complementing a business’s main website. Micro-sites are a practical way for brands to differentiate themselves and shine the digital spotlight on particular areas of their offering. Micro-sites are often time-sensitive and require speedy development to be effective since we typically create them to promote a specific event or product.
CMS Hub Starter’s expedited web development workflow allows us to design and deploy these micro-sites rapidly. With a capable backend in place and an expansive catalog of templates to choose from, we can take micro-sites from concept to reality in minimal time with maximum cost efficiency.
Sizing Up the Competition
Most modern businesses maintain some form of web presence. With literally everyone trying to get online, it’s little surprise that there are plenty of competing CMS products.
HubSpot created CMS Hub as a response to how businesses actually build and use their websites. More traditional CMS solutions like WordPress require businesses to adapt their tools and methods, yet the CMS Hub design enables companies to create their pages on their terms with their tools.
Unlike standalone CMS software such as WordPress, CMS Hub is a managed solution. WordPress requires developers to find their own solutions for hosting and security, while CMS Hub bundles all these essentials as part of the highly affordable Starter plan.
In the early days of managed solutions, some providers such as Squarespace and Wix became notorious for their managed CMS’s limitations. These platforms often emphasized their drag and drop, “what you see is what you get” interfaces, sometimes to the point of eschewing access to powerful developer tools.
Modern managed CMS solutions have come a long way in serving developer’s needs. For example, Webflow advertises itself as a “no-code” CMS solution. Despite this, it’s extensively customizable. Much like CMS Hub, Webflow offers a simplified visual editor for marketers to make pages and gives developers access to full-stack development tools for modifying the website.
However, other managed solutions such as Wix, Webflow, and Squarespace can’t compete in CRM and marketing. Businesses concerned with managing their customer base, or marketers interested in making the most of HubSpot’s comprehensive automated marketing tools, can take advantage of CMS Hub’s native HubSpot integration.
Other CMS solutions can integrate with CRMs. For example, developers often implement the HubSpot API as part of a CMS or custom software solution. While it is certainly possible to extend HubSpot’s capabilities to other CMS platforms, these integrations require developer time and ultimately lack the rich feature set CMS Hub’s native integration offers.
With the CRM often being the most up-to-date and richly detailed repository of customer information, websites with the CRM as a foundational element put customer service at the forefront. Rather than creating just another generic faceless CMS website, CMS Hub empowers companies to develop web content that speaks directly to individual customers.
Getting Started with CMS Hub Starter
Fussing over technical details shouldn’t be a bottleneck to getting your content online. CMS Hub manages all the technical overhead of setting up, securing, and maintaining a CMS. That means your business can focus on doing what it does best.
At a fraction of the cost of creating a customized solution, the CMS Hub Starter plan allows small to medium businesses a perfect entry point for taking their business online. CMS Hub’s architecture enables easy scaling, giving companies a reliable CMS solution to promote and sustain their growth.
Giving developers unfettered access to their favorite software development tools ensures that CMS Hub websites can always keep pace with technological trends, and no feature is “too custom” to implement.
CMS Hub removes many of the traditional drawbacks of a managed CMS solution without compromising its benefits. It’s a ready-made solution for creating functional web pages, designed from the ground up to tackle your toughest marketing challenges.
Curious to see what your team can create? Try CMS Hub Starter.
If you’re interested in developing expert technical content that performs, let’s have a conversation today.
